{"id":15953,"date":"2023-11-03T13:26:00","date_gmt":"2023-11-03T12:26:00","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=15953"},"modified":"2023-11-03T14:28:52","modified_gmt":"2023-11-03T13:28:52","slug":"apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji","title":{"rendered":"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky – iPhon\u016fm a slu\u017eb\u00e1m se da\u0159\u00ed, Mac a iPad se propadaj\u00ed!"},"content":{"rendered":"

\"Apple<\/p>\n

Apple zve\u0159ejnil v\u00fdsledky sv\u00e9ho hospoda\u0159en\u00ed za \u010dtvrt\u00e9 fisk\u00e1ln\u00ed \u010dtvrtlet\u00ed leto\u0161n\u00edho roku. V\u0161eobecn\u011b bylo o\u010dek\u00e1v\u00e1no, \u017ee oproti stejn\u00e9mu \u010dtvrtlet\u00ed v lo\u0148sk\u00e9m roce budou tr\u017eby v\u00fdrazn\u011b ni\u017e\u0161\u00ed – analytici odhadovali a\u017e o 5 miliard dolar\u016f. Finan\u010dn\u00ed v\u00fdsledky byli nakonec opravdu ni\u017e\u0161\u00ed ne\u017e loni, nakonec se v\u0161ak jedn\u00e1 o pokled pom\u011brn\u011b zanedbateln\u00fd. Pod\u00edvejte se na podrobn\u00e9 v\u00fdsledky toho, jak se prodej\u016fm jednotliv\u00fdch produkt\u016f a slu\u017eeb od Applu da\u0159\u00ed!<\/p>\n

Vy\u0161\u0161\u00ed tr\u017eby ne\u017e analytici o\u010dek\u00e1vali<\/strong><\/h1>\n

Apple hl\u00e1s\u00ed tr\u017eby ve v\u00fd\u0161i 89,5 miliardy dolar\u016f b\u011bhem posledn\u00edho \u010dtvrtlet\u00ed. Jedn\u00e1 se o m\u00edrn\u00fd pokles oproti stejn\u00e9mu \u010dtvrtlet\u00ed loni, kdy spole\u010dnost hl\u00e1sila tr\u017eby ve v\u00fd\u0161i 90,15 miliard dolar\u016f. Analytici v\u0161ak odhadovali tr\u017eby okolo 84 miliard dolar\u016f, Apple tak v\u00fdrazn\u011b p\u0159ed\u010dil o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n

\"Aapl<\/p>\n

B\u011bhem tohoto \u010dtvrtlet\u00ed Apple vydal n\u011bkolik produkt\u016f, mezi kter\u00fdmi p\u0159edev\u0161\u00edm dominuj\u00ed nov\u00e9 iPhony 15 a 15 Pro, kter\u00e9 v\u0161ak do tohoto \u010dtvrtlet\u00ed z\u00e1s\u00e1hly pouze n\u011bkolika m\u00e1lo dny – \u010dtvrtlet\u00ed kon\u010d\u00ed 30.z\u00e1\u0159\u00ed a nov\u00e9 iPhony se za\u010daly prod\u00e1vat o t\u00fdden d\u0159\u00edve, 22.z\u00e1\u0159\u00ed. B\u011bhem tohoto \u010dtvrtlet\u00ed Apple tak\u00e9 vydal nov\u00e9 hodinky Apple Watch Series 9, Apple Watch Ultra 2 a nebo 15palcov\u00fd MacBook Air.<\/p>\n

\"Aapl<\/p>\n

Tr\u017eby za p\u0159edchoz\u00ed \u010dtvrtlet\u00ed zahrnuj\u00ed 43,8 miliardy dolar\u016f z prodeje iPhonu, 22,3 miliardy dolar\u016f ze slu\u017eeb, 9,3 miliardy dolar\u016f z nositeln\u00fdch za\u0159\u00edzen\u00ed, 7,6 miliardy dolar\u016f z Mac, a 6,4 miliardy dolar\u016f z iPadu. Spole\u010dnost zaznamenala \u010dist\u00fd zisk ve v\u00fd\u0161i 22,96 miliardy dolar\u016f.<\/p>\n

Slu\u017eby<\/strong><\/h1>\n

\"Apple<\/p>\n

A\u010dkoliv \u010dtvrtletn\u00ed tr\u017eby Applu klesly o jeden procento ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem, tr\u017eby ze slu\u017eeb dos\u00e1hly nov\u00e9ho rekordu 22,3 miliardy dolar\u016f, co\u017e je n\u00e1r\u016fst o 16 procent oproti 19,2 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Celkem za rok 2023 p\u0159inesla kategorie slu\u017eeb Applu 85 miliard dolar\u016f, co\u017e je n\u00e1r\u016fst oproti 78 miliard\u00e1m dolar\u016f za rok 2022.<\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed na v\u00e1\u0161 iPhone nebo iPad? Mrkn\u011bte na e-shop AppleKing, kter\u00fd nab\u00edz\u00ed obrovsk\u00fd v\u00fdb\u011br v\u0161eho p\u0159\u00edslu\u0161enstv\u00ed – obaly, tvrzen\u00e1 skla, nab\u00edje\u010dky a kabely a mnoho dal\u0161\u00edho za skv\u011bl\u00e9 ceny. Skladem je p\u0159\u00edslu\u0161enstv\u00ed pro V\u0160ECHNY generace iPhon\u016f, iPad\u016f i dal\u0161\u00ed produkt\u016f od Applu!<\/strong><\/p>\n\n\n

iPhone<\/strong><\/h1>\n

Tr\u017eby z prodeje iPhonu vzrostly b\u011bhem tohoto \u010dtvrtlet\u00ed a dos\u00e1hly 43,8 miliardy dolar\u016f, co\u017e je n\u00e1r\u016fst oproti 42,6 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Tr\u017eby z iPhon\u016f v\u0161ak za cel\u00fd rok klesly na 200,6 miliardy dolar\u016f, co\u017e je ni\u017e\u0161\u00ed \u010d\u00e1stka oproti lo\u0148sk\u00fdm 205,5 miliard\u00e1m dolar\u016f.<\/p>\n

\"Apple<\/p>\n

Podle CEO Applu Tima Cooka se na prodej\u00edch pod\u00edlel i skv\u011bl\u00fd za\u010d\u00e1tek prodeje iPhon\u016f 15, kter\u00fd se pr\u00fd prod\u00e1val l\u00e9pe ne\u017e lo\u0148sk\u00fd iPhone 14. Celkov\u00e9 tr\u017eby v\u0161ak pr\u00fd negativn\u011b ovlivnily omezen\u00e9 dod\u00e1vky iPhonu 15 Pro a 15 Pro Max. <\/p>\n

Tr\u017eby z iPhon\u016f spole\u010dnosti Apple dos\u00e1hly rekordu za z\u00e1\u0159\u00ed. Podle gener\u00e1ln\u00edho \u0159editele Apple Tima Cooka se modely iPhone 15 prod\u00e1valy l\u00e9pe ne\u017e modely iPhone 14, ale dod\u00e1vky iPhonu 15 Pro a Pro Max byly omezeny, co\u017e ovlivnilo celkov\u00e9 tr\u017eby z iPhon\u016f. Cook uvedl, \u017ee Apple se velmi sna\u017e\u00ed vyr\u00e1b\u011bt v\u00edce t\u011bchto model\u016f a v nejbli\u017e\u0161\u00ed dob\u011b o\u010dek\u00e1v\u00e1 dosa\u017een\u00ed rovnov\u00e1hy mezi nab\u00eddnou a popt\u00e1vkou a p\u0159ed V\u00e1noci \u010dek\u00e1 r\u016fst prodej\u016f iPhon\u016f ve srovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem.<\/p>\n

Mac<\/strong><\/h1>\n

Prodej Mac\u016f v \u010dtvrt\u00e9m \u010dtvrtlet\u00ed 2023 v\u00fdrazn\u011b klesl a tr\u017eby byly pouh\u00fdch 7,6 miliardy dolar\u016f, co\u017e je pokles o 34 procent oproti 11,5 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Tr\u017eby z Mac\u016f za cel\u00fd rok 2023 dos\u00e1hly 29,4 miliardy dolar\u016f, co\u017e je pokles oproti 40,2 miliard\u00e1m dolar\u016f za rok 2022.<\/p>\n

\"Design<\/p>\n

Cook o\u010dek\u00e1v\u00e1, \u017ee tr\u017eby z Mac\u016f se zlep\u0161\u00ed v p\u0159\u00ed\u0161t\u00edm \u010dtvrtlet\u00ed d\u00edky \u0159\u00edjnov\u00e9mu uveden\u00ed M3 Mac\u016f, a uvedl, \u017ee negativn\u00ed r\u016fst o 34 procent by nem\u011bl b\u00fdt pova\u017eov\u00e1n za reprezentativn\u00ed pro segment Mac\u016f, jeliko\u017e b\u011bhem pandemie byla popt\u00e1vka v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e obvykle.<\/p>\n

iPad<\/strong><\/h1>\n

\"Ipad<\/strong><\/p>\n

Prodej iPad\u016f si nevedl tak \u0161patn\u011b jako prodej Mac\u016f, ale tr\u017eby z iPad\u016f tak\u00e9 klesly.  iPady p\u0159inesly 6,4 miliardy dolar\u016f, co\u017e je pokles oproti 7,1 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Apple letos nevydal \u017e\u00e1dn\u00fd nov\u00fd iPad, co\u017e je poprv\u00e9 od roku 2010, tak\u017ee pokles tr\u017eeb je pom\u011brn\u011b o\u010dek\u00e1van\u00fd. Celkov\u011b za rok 2023 dos\u00e1hly tr\u017eby z iPad\u016f \u010d\u00e1stky 28,3 miliardy dolar\u016f, co\u017e je ni\u017e\u0161\u00ed \u010d\u00e1stka oproti 29,3 miliard\u00e1m dolar\u016f za rok 2022. <\/p>\n

Nositeln\u00e9 za\u0159\u00edzen\u00ed, Dom\u00e1cnost a P\u0159\u00edslu\u0161enstv\u00ed<\/strong><\/h1>\n

\"Pasted<\/strong><\/p>\n

Tr\u017eby z nositeln\u00fdch za\u0159\u00edzen\u00ed tak\u00e9 klesly a dos\u00e1hly 9,32 miliardy dolar\u016f za \u010dtvrtlet\u00ed, co\u017e je pokles oproti 9,65 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Tr\u017eby z nositeln\u00fdch za\u0159\u00edzen\u00ed za rok 2022 \u010dinily 39,9 miliardy dolar\u016f, co\u017e je pokles oproti 41,2 miliard\u00e1m dolar\u016f za p\u0159edchoz\u00ed rok. Do t\u00e9to kategorie pat\u0159\u00ed nap\u0159\u00edklad hodinky Apple Watch, sluch\u00e1tka AirPods nebo reproduktory HomePod. Apple o\u010dek\u00e1v\u00e1, \u017ee i v n\u00e1sleduj\u00edc\u00edm \u010dtvrtlet\u00ed budou tr\u017eby v t\u00e9to kategorii klesat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple zve\u0159ejnil v\u00fdsledky sv\u00e9ho hospoda\u0159en\u00ed Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":15952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1080],"tags":[27,35,2928,31,29,94,2760,74],"jetpack_publicize_connections":[],"yoast_head":"\nApple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky - iPhon\u016fm a slu\u017eb\u00e1m se da\u0159\u00ed, Mac a iPad se propadaj\u00ed! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky - iPhon\u016fm a slu\u017eb\u00e1m se da\u0159\u00ed, Mac a iPad se propadaj\u00ed! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple zve\u0159ejnil v\u00fdsledky sv\u00e9ho hospoda\u0159en\u00ed za \u010dtvrt\u00e9 fisk\u00e1ln\u00ed \u010dtvrtlet\u00ed leto\u0161n\u00edho roku. V\u0161eobecn\u011b bylo o\u010dek\u00e1v\u00e1no, \u017ee oproti stejn\u00e9mu \u010dtvrtlet\u00ed v lo\u0148sk\u00e9m roce budou tr\u017eby v\u00fdrazn\u011b ni\u017e\u0161\u00ed – analytici Pokra\u010dovat ve \u010dten\u00ed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\" \/>\n<meta property=\"og:site_name\" content=\"AppleKing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T12:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T13:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2023\/11\/Apple-Logo-Cash-Feature-Yellow-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam \u010euri\u010dek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam \u010euri\u010dek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\"},\"author\":{\"name\":\"Adam \u010euri\u010dek\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7\"},\"headline\":\"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky – iPhon\u016fm a slu\u017eb\u00e1m se da\u0159\u00ed, Mac a iPad se propadaj\u00ed!\",\"datePublished\":\"2023-11-03T12:26:00+00:00\",\"dateModified\":\"2023-11-03T13:28:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\"},\"wordCount\":911,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/#organization\"},\"keywords\":[\"Apple\",\"Apple Watch\",\"finance\",\"iPad\",\"iPhone\",\"Mac\",\"slu\u017eby\",\"v\u00fdsledky hospoda\u0159en\u00ed Applu\"],\"articleSection\":[\"Novinky\",\"Zaj\u00edmavosti\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\",\"url\":\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-iphonum-a-sluzbam-se-dari-mac-a-ipad-se-propadaji\",\"name\":\"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky - iPhon\u016fm a slu\u017eb\u00e1m se da\u0159\u00ed, Mac a iPad se propadaj\u00ed! 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