{"id":16965,"date":"2024-02-06T15:11:19","date_gmt":"2024-02-06T14:11:19","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=16965"},"modified":"2024-02-07T15:11:38","modified_gmt":"2024-02-07T14:11:38","slug":"apple-oznamil-financni-vysledky-za-posledni-lonske-ctvrtleti-jak-si-vedl-pred-vanoci","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-za-posledni-lonske-ctvrtleti-jak-si-vedl-pred-vanoci","title":{"rendered":"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za posledn\u00ed lo\u0148sk\u00e9 \u010dtvrtlet\u00ed! Jak si vedl p\u0159ed V\u00e1noci?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple tento t\u00fdden ozn\u00e1mil, jak si firma vedla v prvn\u00edm fisk\u00e1ln\u00edm \u010dtvrtlet\u00ed roku 2024, co\u017e v realit\u011b odpov\u00edd\u00e1 posledn\u00edmu kalend\u00e1\u0159n\u00edmu \u010dtvrtlet\u00ed roku 2023. To je pro Apple tradi\u010dn\u011b t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm za cel\u00fd rok, jeliko\u017e firma m\u00e1 p\u0159ed V\u00e1noci v\u017edy nejv\u011bt\u0161\u00ed obraty a zisky. Jak tedy Apple dopadl v tomto d\u016fle\u017eit\u00e9m \u010dtvrtlet\u00ed? V\u00fdsledky ukazuj\u00ed, \u017ee v n\u011bkter\u00fdch oblastech se p\u0159ed V\u00e1noci trhaly rekordy, jinde naopak v\u0161ak p\u0159i\u0161lo zklam\u00e1n\u00ed. Poj\u010fte se tedy s n\u00e1mi na tyto v\u00fdsledky podrobn\u011b pod\u00edvat!<\/p>\n

Op\u011bt rekordn\u00ed v\u00e1no\u010dn\u00ed \u010dtvrtlet\u00ed<\/strong><\/h1>\n

\"\"<\/a><\/p>\n

Za \u010dtvrtlet\u00ed Apple zaznamenal tr\u017eby ve v\u00fd\u0161i 119,6 miliardy dolar\u016f<\/strong> a \u010dist\u00fd \u010dtvrtletn\u00ed zisk 33,9 miliardy dolar\u016f<\/strong> ve srovn\u00e1n\u00ed s tr\u017ebami 117,2 miliardy dolar\u016f a \u010dist\u00fdm \u010dtvrtletn\u00edm ziskem 30,0 miliardy dolar\u016f ve stejn\u00e9m obdob\u00ed p\u0159ed rokem. Hrub\u00e1 mar\u017ee za \u010dtvrtlet\u00ed byla 45,9 procenta<\/strong>, ve srovn\u00e1n\u00ed s 43,0 procenty ve stejn\u00e9m obdob\u00ed p\u0159ed rokem. Apple rovn\u011b\u017e ozn\u00e1mil \u010dtvrtletn\u00ed dividendu ve v\u00fd\u0161i 0,24 dolaru na akcii.<\/p>\n

\"\"<\/a><\/p>\n

CEO Applu Tim Cook se k v\u00fdsledk\u016fm vyj\u00e1d\u0159il takto:<\/p>\n

„Dnes Apple ozn\u00e1mil r\u016fst tr\u017eeb za prosincov\u00e9 \u010dtvrtlet\u00ed d\u00edky prodej\u016fm iPhon\u016f a vytvo\u0159il tak\u00e9 rekord v tr\u017eb\u00e1ch ze slu\u017eeb. S pot\u011b\u0161en\u00edm oznamujeme, \u017ee na\u0161e z\u00e1kladna aktivn\u00edch za\u0159\u00edzen\u00ed nyn\u00ed p\u0159es\u00e1hla 2,2 miliardy, dosahuj\u00edc tak op\u011bt nov\u00fdch rekordn\u00edch \u010d\u00edsel. A ji\u017e tento t\u00fdden mohou z\u00e1kazn\u00edci za\u010d\u00edt pou\u017e\u00edvat neuv\u011b\u0159iteln\u00fd Apple Vision Pro. Jsme tak nad\u00e1le zcela soust\u0159ed\u011bn\u00ed na inovace a pr\u016fkopnictv\u00ed, v souladu s na\u0161imi hodnotami a ve prosp\u011bch na\u0161ich z\u00e1kazn\u00edk\u016f“\u00a0<\/em><\/p><\/blockquote>\n

Pod\u00edvejte se s n\u00e1mi na nejv\u011bt\u0161\u00ed zaj\u00edmavosti z t\u011bchto ozn\u00e1men\u00fdch v\u00fdsledk\u016f:<\/p>\n

Zm\u011bny v ekosyst\u00e9mu aplikac\u00ed EU<\/strong><\/h1>\n

\"\"<\/a><\/p>\n

Timu Cookovi byla polo\u017eena ot\u00e1zka ohledn\u011b mo\u017en\u00fdch ekonomick\u00fdch d\u016fsledk\u016f zm\u011bn, kter\u00e9 se prov\u00e1d\u011bj\u00ed v App Store v Evropsk\u00e9 unii. Uvedl, \u017ee EU p\u0159edstavuje pouh\u00fdch sedm procent celosv\u011btov\u00fdch tr\u017eeb App Storu a \u017ee vliv je v tuto chv\u00edli nemo\u017en\u00e9 stanovit, proto\u017ee je pro Apple obt\u00ed\u017en\u00e9 p\u0159edv\u00eddat, co si z\u00e1kazn\u00edci a v\u00fdvoj\u00e1\u0159i vyberou. Velk\u00fdm zm\u011bn\u00e1m, kter\u00e9 Apple v EU chyst\u00e1, jsme se v\u011bnovali v samostatn\u00e9m \u010dl\u00e1nku.\u00a0<\/a><\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed pro v\u00e1\u0161 MacBook? Pak mrkn\u011bte na e-shop Appleking.cz a vyberte si ze stovek skv\u011bl\u00fdch bra\u0161en, obal\u016f, folii, skel a dal\u0161\u00edho skv\u011bl\u00e9ho p\u0159\u00edslu\u0161enstv\u00ed za bezkonkuren\u010dn\u00ed ceny. V\u0161e skladem a p\u0159\u00edpraveno ihned k odesl\u00e1n\u00ed a nebo k vyzvednut\u00ed na na\u0161em showroomu v Brn\u011b!<\/strong><\/p>\n\n\n

Vision Pro\u00a0<\/strong><\/h1>\n

Vision Pro<\/strong> je produktem, kter\u00fd m\u00e1 potenci\u00e1l zm\u011bnit zp\u016fsob, jak\u00fdm podniky pracuj\u00ed. Luca Maestri, finan\u010dn\u00ed \u0159editel Apple, uvedl, \u017ee n\u011bkolik velk\u00fdch spole\u010dnost\u00ed, v\u010detn\u011b Walmartu, Nike, Vanguardu, Strykeru, Bloomberga a SAP<\/strong>, pl\u00e1nuje vytv\u00e1\u0159et aplikace Vision Pro pro z\u00e1kazn\u00edky a zam\u011bstnance. Aplikace nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu mo\u017enost\u00ed, od ka\u017edodenn\u00ed produktivity p\u0159es spolupr\u00e1ci na n\u00e1vrhu produkt\u016f a\u017e po poutav\u00fd tr\u00e9nink.<\/p>\n

\"\"<\/a><\/p>\n

Tim Cook sd\u00edlel nad\u0161en\u00ed z p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 Vision Pro<\/strong> p\u0159in\u00e1\u0161\u00ed do podnikov\u00e9ho prost\u0159ed\u00ed. Walmart nap\u0159\u00edklad vyvinul \u201cvelmi cool\u201d aplikaci pro merchandising. Existuj\u00ed tak\u00e9 spole\u010dnosti, kter\u00e9 pracuj\u00ed na aplikac\u00edch pro spolupr\u00e1ci a design, na aplikac\u00edch pro ter\u00e9nn\u00ed slu\u017eby, a dokonce na aplikac\u00edch pro \u0159\u00edzen\u00ed centr\u00e1ln\u00edho pracovi\u0161t\u011b. \u201cJe to opravdu rozmanit\u00e9,\u201d dodal Cook.<\/p>\n

Slu\u017eby\u00a0<\/strong><\/h1>\n

\"\"<\/a><\/p>\n

Kategorie slu\u017eeb<\/strong> dos\u00e1hla historick\u00e9ho rekordu v p\u0159\u00edjmech<\/strong> ve v\u00fd\u0161i 23,1 miliardy dolar\u016f<\/strong>, co\u017e je n\u00e1r\u016fst oproti 20,7 miliard\u00e1m dolar\u016f za stejn\u00e9 obdob\u00ed p\u0159ed rokem. Placen\u00e9 p\u0159edplatn\u00e9 rostou dvoucifern\u00fdm tempem. Apple tak\u00e9 dos\u00e1hl rekordn\u00edch p\u0159\u00edjm\u016f v oblasti reklamn\u00edch cloudov\u00fdch slu\u017eeb<\/strong>, platebn\u00edch slu\u017eeb<\/strong> a videa<\/strong>, a to v\u010detn\u011b rekordn\u00edch p\u0159\u00edjm\u016f za prosincov\u00fd kvart\u00e1l v App Store<\/strong> a AppleCare.\u00a0<\/strong><\/p>\n

Nositelnosti a dom\u00e1cnost<\/strong><\/h1>\n

Kategorie Nositeln\u00e9 za\u0159\u00edzen\u00ed, Domov a P\u0159\u00edslu\u0161enstv\u00ed<\/strong> v\u0161ak zaznamenala pokles p\u0159\u00edjm\u016f a dos\u00e1hla \u010d\u00e1stky 12 miliard dolar\u016f<\/strong>, co\u017e je ni\u017e\u0161\u00ed \u010d\u00e1stka ne\u017e 13,4 miliardy dolar\u016f<\/strong> z minul\u00e9ho roku. Do t\u00e9to kategorie spadaj\u00ed hodinky Apple Watch, sluch\u00e1tka AirPods, reproduktory HomePod a nebo nap\u0159\u00edklad set-top box Apple TV.<\/p>\n

\"\"<\/a><\/p>\n

Je d\u016fle\u017eit\u00e9 sledovat, jak se tato kategorie bude vyv\u00edjet v n\u00e1sleduj\u00edc\u00edch obdob\u00edch, loni Apple v tomto segmentu toti\u017e nep\u0159edstavil v\u00fdrazn\u011bj\u0161\u00ed novinky. Letos se \u010dekaj\u00ed v t\u00e9to oblasti v\u00fdznamn\u011bj\u0161\u00ed novinky.<\/p>\n

Prodeje Macu a iPadu<\/strong><\/h1>\n

\"\"<\/a><\/p>\n

Prodeje Mac\u016f byly t\u00e9m\u011b\u0159 stabiln\u00ed na 7,8 miliardy dolar\u016f (ve srovn\u00e1n\u00ed s 7,7 miliardy dolar\u016f lo\u0148sk\u00fd rok), ale prodeje iPad\u016f v\u00fdrazn\u011b klesly, proto\u017ee Apple v roce 2023 neuv\u00e1d\u011bl \u017e\u00e1dn\u00e9 nov\u00e9 modely. Tr\u017eby z iPad\u016f \u010dinily 7 miliard dolar\u016f, co\u017e je pokles oproti lo\u0148sk\u00fdm 9,4 miliard\u00e1m dolar\u016f. O\u010dek\u00e1v\u00e1 se, \u017ee Apple ji\u017e te\u010f na ja\u0159e p\u0159edstav\u00ed zcela novou \u0159adu iPad\u016f Pro a iPad\u016f Air.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple tento t\u00fdden ozn\u00e1mil, Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":16966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1451,1080],"tags":[27,2928,3324,39,2808],"jetpack_publicize_connections":[],"yoast_head":"\nApple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za posledn\u00ed lo\u0148sk\u00e9 \u010dtvrtlet\u00ed! Jak si vedl p\u0159ed V\u00e1noci? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-za-posledni-lonske-ctvrtleti-jak-si-vedl-pred-vanoci\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za posledn\u00ed lo\u0148sk\u00e9 \u010dtvrtlet\u00ed! Jak si vedl p\u0159ed V\u00e1noci? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple tento t\u00fdden ozn\u00e1mil, jak si firma vedla v prvn\u00edm fisk\u00e1ln\u00edm \u010dtvrtlet\u00ed roku 2024, co\u017e v realit\u011b odpov\u00edd\u00e1 posledn\u00edmu kalend\u00e1\u0159n\u00edmu \u010dtvrtlet\u00ed roku 2023. 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