{"id":17651,"date":"2024-05-03T11:01:19","date_gmt":"2024-05-03T09:01:19","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=17651"},"modified":"2024-05-03T11:01:20","modified_gmt":"2024-05-03T09:01:20","slug":"apple-oznamil-financni-vysledky-za-prvni-letosni-ctvrtleti-jak-si-firma-vedla","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-za-prvni-letosni-ctvrtleti-jak-si-firma-vedla","title":{"rendered":"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za prvn\u00ed leto\u0161n\u00ed \u010dtvrtlet\u00ed! Jak si firma vedla?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple pravideln\u011b ka\u017ed\u00e9ho \u010dtvrt roku oznamuje v\u00fdsledky sv\u00e9ho hospoda\u0159en\u00ed na to \u010dtvrtlet\u00ed p\u0159edch\u00e1zej\u00edc\u00ed. V r\u00e1mci tohoto ozn\u00e1men\u00ed se veden\u00ed Applu tak\u00e9 obrac\u00ed na sv\u00e9 akcion\u00e1\u0159e a dozv\u00edd\u00e1me se tak mnoho zaj\u00edmav\u00fdch \u00fadaj\u016f nejen z finan\u010dn\u00ed roviny. A nyn\u00ed Apple ozn\u00e1mil v\u00fdsledky za prvn\u00ed \u010dtvrtlet\u00ed leto\u0161n\u00edho roku – tedy obdob\u00ed od za\u010d\u00e1tku ledna do konce b\u0159ezna, tzv. Q2 2024 (druh\u00e9 FISK\u00c1LN\u00cd \u010dtvrtlet\u00ed roku 2024). Firma meziro\u010dn\u011b vyk\u00e1zala m\u00edrn\u00fd pokles obratu i zisku, nicm\u00e9n\u011b v\u00fdsledky byly lep\u0161\u00ed ne\u017e analytici o\u010dek\u00e1vali. Jak si jednotliv\u00e9 segmenty v Applu vedly a co zaj\u00edmav\u00e9ho jsme se od veden\u00ed spole\u010dnosti dozv\u011bd\u011bli?<\/p>\n

Men\u0161\u00ed tr\u017eby ne\u017e loni, ale lep\u0161\u00ed v\u00fdsledek ne\u017e se o\u010dek\u00e1valo<\/strong><\/h1>\n

\"\"<\/a><\/p>\n

Za \u010dtvrtlet\u00ed Apple zaznamenal tr\u017eby ve v\u00fd\u0161i 90,8 miliard dolar\u016f<\/strong> a \u010dist\u00fd \u010dtvrtletn\u00ed zisk ve v\u00fd\u0161i 23,6 miliardy dolar\u016f<\/strong>, ve srovn\u00e1n\u00ed s tr\u017ebami 94,8 miliard dolar\u016f a \u010dist\u00fdm \u010dtvrtletn\u00edm ziskem ve v\u00fd\u0161i 24,1 miliardy dolar\u016f ve srovnateln\u00e9m \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku. Apple nastavil nov\u00fd rekord za \u010dtvrtletn\u00ed tr\u017eby ve Slu\u017eb\u00e1ch ve v\u00fd\u0161i 23,9 miliard dolar\u016f<\/strong>, ale tr\u017eby z prodeje iPhon\u016f klesly o v\u00edce ne\u017e 5 miliard dolar\u016f ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm p\u0159edchoz\u00edho roku.<\/p>\n

„Apple dnes hl\u00e1s\u00ed tr\u017eby ve v\u00fd\u0161i 90,8 miliard dolar\u016f za b\u0159eznov\u00e9 \u010dtvrtlet\u00ed, v\u010detn\u011b historick\u00e9ho rekordu ve slu\u017eb\u00e1ch. B\u011bhem \u010dtvrtlet\u00ed jsme byli nad\u0161eni uveden\u00edm Apple Vision Pro a uk\u00e1zali jsme sv\u011btu potenci\u00e1l, kter\u00fd prostorov\u00e9 po\u010d\u00edta\u010de maj\u00ed. Tak\u00e9 se t\u011b\u0161\u00edme na vzru\u0161uj\u00edc\u00ed ozn\u00e1men\u00ed produkt\u016f p\u0159\u00ed\u0161t\u00ed t\u00fdden a \u00fa\u017easnou konferenci Worldwide Developers Conference p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc. Jako v\u017edy se zam\u011b\u0159ujeme na poskytov\u00e1n\u00ed nejlep\u0161\u00edch produkt\u016f a slu\u017eeb pro na\u0161e z\u00e1kazn\u00edky a d\u011bl\u00e1me to s ohledem na z\u00e1kladn\u00ed hodnoty, kter\u00e9 n\u00e1s vedou.“ – Tim Cook, CEO Applu<\/i><\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

Apple n\u00e1sledn\u011b vedl tradi\u010dn\u00ed hovor se sv\u00fdmi akcion\u00e1\u0159i, kde se dopodrobna jednotliv\u00fdm segment\u016fm sv\u00e9ho hospoda\u0159en\u00ed v\u011bnoval. Co jsme se tedy z tohoto hovoru zaj\u00edmav\u00e9ho dozv\u011bd\u011bli?<\/p>\n<\/a>

Z\u00e1kon o digit\u00e1ln\u00edch trz\u00edch v EU<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Cook uvedl, \u017ee je p\u0159\u00edli\u0161 brzy ur\u010dit bezpe\u010dnostn\u00ed rizika a dopady na soukrom\u00ed zm\u011bn, kter\u00e9 Apple provedl v ekosyst\u00e9mu aplikac\u00ed v Evropsk\u00e9 Unii. Apple se dle n\u011bj zam\u011b\u0159uje na dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a z\u00e1rove\u0148 na zm\u00edrn\u011bn\u00ed dopad\u016f na soukrom\u00ed a bezpe\u010dnost u\u017eivatel\u016f.<\/p>\n<\/a>

Apple Vision Pro<\/b><\/h2>\n

Vedouc\u00ed podniky investuj\u00ed do Vision Pro a Apple zaznamen\u00e1v\u00e1 jeho pou\u017eit\u00ed nap\u0159\u00ed\u010d r\u016fzn\u00fdmi oblastmi, jako je \u00fadr\u017eba leteck\u00fdch motor\u016f, spolupr\u00e1ce v re\u00e1ln\u00e9m \u010dase v automobilov\u00e9m z\u00e1vod\u011bn\u00ed a dal\u0161\u00ed.. Cook \u0159ekl, \u017ee Apple „se nem\u016f\u017ee v\u00edce t\u011b\u0161it z p\u0159\u00edle\u017eitosti, kter\u00fdch jejich prvn\u00ed prostorov\u00fd po\u010d\u00edta\u010d nab\u00edz\u00ed nap\u0159\u00ed\u010d r\u016fzn\u00fdmi segmenty podnik\u00e1n\u00ed“.<\/em><\/p>\n<\/a>

Slu\u017eby<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Segment slu\u017eeb Applu dos\u00e1hl nov\u00e9ho historick\u00e9ho rekordu ve v\u00fd\u0161i 23,9 miliard dolar\u016f<\/strong>, co\u017e je o 14 procent v\u00edce ne\u017e 20,9 miliard dolar\u016f ve srovnateln\u00e9m \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku. Po\u010det transak\u010dn\u00edch \u00fa\u010dt\u016f a placen\u00fdch \u00fa\u010dt\u016f dos\u00e1hl nov\u00e9ho historick\u00e9ho maxima, p\u0159i\u010dem\u017e placen\u00e9 \u00fa\u010dty a p\u0159edplatn\u00e9 vyk\u00e1zaly dvojcifern\u00fd r\u016fst.<\/p>\n<\/a>

Tr\u017eby z Mac\u016f<\/b><\/h2>\n

\"\"<\/a><\/p>\n

S uveden\u00edm nov\u00fdch model\u016f MacBooku Air s \u010dipem M3 v b\u0159eznu se tr\u017eby z Mac\u016f zv\u00fd\u0161ily a dos\u00e1hly 7,5 miliard dolar\u016f<\/strong>. Prodeje Mac\u016f byly ve srovnateln\u00e9m \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku 7,17 miliard dolar\u016f, co\u017e p\u0159edstavuje \u010dty\u0159procentn\u00ed r\u016fst.<\/p>\n<\/a>

Tr\u017eby z iPad\u016f<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Tr\u017eby z iPad\u016f i nad\u00e1le klesaj\u00ed, co\u017e je d\u00e1no t\u00edm, \u017ee ji\u017e od podzimu 2022 nebyl uveden \u017e\u00e1dn\u00fd nov\u00fd model. Tr\u017eby z iPad\u016f dos\u00e1hly 5,6 miliardy dolar\u016f, co\u017e je o 17 procent m\u00e9n\u011b ne\u017e 6,7 miliardy dolar\u016f p\u0159ed rokem. Prodeje iPad\u016f by m\u011bly v p\u0159\u00ed\u0161t\u00edm \u010dtvrtlet\u00ed zaznamenat ur\u010dit\u00e9 zlep\u0161en\u00ed, proto\u017ee Apple p\u0159\u00ed\u0161t\u00ed t\u00fdden pl\u00e1nuje odhalit nov\u00e9 modely iPadu Air a iPadu Pro.<\/p>\n<\/a>

Tr\u017eby z Nositelnost\u00ed a P\u0159\u00edslu\u0161enstv\u00ed<\/b><\/h2>\n

Nositeln\u00e9 za\u0159\u00edzen\u00ed, Domov a P\u0159\u00edslu\u0161enstv\u00ed dos\u00e1hly 7,9 miliardy dolar\u016f, co\u017e je o 10 procent m\u00e9n\u011b ne\u017e v p\u0159edchoz\u00edm roce. Do tohoto segmentu pat\u0159\u00ed nap\u0159\u00edklad Apple Watch, sluch\u00e1tka AirPods nebo reproduktory HomePod a tak\u00e9 set-top box Apple TV. Apple loni v tomto segmentu p\u0159edstavil pouze men\u0161\u00ed evolu\u010dn\u00ed zm\u011bny, \u017e\u00e1dn\u00e9 v\u00fdrazn\u00e9 novinky, nelze se tedy ni\u017e\u0161\u00edm tr\u017eb\u00e1m divit.<\/p>\n

TIP: Hled\u00e1te pro sv\u00e9 nov\u00e9 Apple Watch to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed? Pak se ur\u010dit\u011b mrkn\u011bte na e-shop AppleKing!<\/a> Ten nab\u00edz\u00ed v\u0161e pro va\u0161e hodinky – od \u0159em\u00ednk\u016f a p\u00e1sk\u016f, p\u0159es tvrzen\u00e1 skla a folie a\u017e po nab\u00edje\u010dky a stoj\u00e1nky. To v\u0161e skladem p\u0159ipraveno pro v\u00e1s a za skv\u011bl\u00e9 ceny!<\/strong><\/p>\n\n\n<\/a>

V\u00fdhled na dal\u0161\u00ed \u010dtvrtlet\u00ed<\/b><\/h2>\n

Finan\u010dn\u00ed \u0159editel Applu Luca Maestri uvedl, \u017ee Apple o\u010dek\u00e1v\u00e1, \u017ee tr\u017eby za \u010dervnov\u00e9 \u010dtvrtlet\u00ed porostou o jednotky procent ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem, ale slu\u017eby i tr\u017eby z iPad\u016f by m\u011bly vzr\u016fst dvoucifern\u00fdm procentem. Na to zareagovaly i akcie spole\u010dnosti, kter\u00e9 po tomto ozn\u00e1men\u00ed v\u00fdrazn\u011b rostly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple pravideln\u011b ka\u017ed\u00e9ho \u010dtvrt Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":17653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1451,1080],"tags":[27,2928,3324,39,2808],"jetpack_publicize_connections":[],"yoast_head":"\nApple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za prvn\u00ed leto\u0161n\u00ed \u010dtvrtlet\u00ed! Jak si firma vedla? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-financni-vysledky-za-prvni-letosni-ctvrtleti-jak-si-firma-vedla\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple ozn\u00e1mil finan\u010dn\u00ed v\u00fdsledky za prvn\u00ed leto\u0161n\u00ed \u010dtvrtlet\u00ed! Jak si firma vedla? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple pravideln\u011b ka\u017ed\u00e9ho \u010dtvrt roku oznamuje v\u00fdsledky sv\u00e9ho hospoda\u0159en\u00ed na to \u010dtvrtlet\u00ed p\u0159edch\u00e1zej\u00edc\u00ed. 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