{"id":1839,"date":"2018-01-02T05:00:49","date_gmt":"2018-01-02T04:00:49","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=1839"},"modified":"2018-01-01T22:36:21","modified_gmt":"2018-01-01T21:36:21","slug":"apple-prodeje-2017","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-prodeje-2017","title":{"rendered":"Apple byl letos pod&nbsp;strome\u010dkem nej\u010dast\u011bji"},"content":{"rendered":"<p>V\u00e1no\u010dn\u00ed sv\u00e1tky u\u017e pominuly, a&nbsp;nejv\u011bt\u0161\u00ed v\u00fdrobci mobiln\u00edch telefon\u016f a&nbsp;tablet\u016f zve\u0159ejnily v\u00fdsledky sv\u00fdch prodej\u016f. Nejl\u00e9pe na&nbsp;tom byl op\u011bt Apple, jeho\u017e iPhony a&nbsp;iPady na\u0161la letos pod&nbsp;strome\u010dkem t\u00e9m\u011b\u0159 polovina \u0161\u0165astlivc\u016f. <!--more-->\u00dasp\u011bch to byl dokonce tak obrovsk\u00fd, \u017ee&nbsp;z\u016fstala konkurence v&nbsp;hodn\u011b dalek\u00e9m z\u00e1v\u011bsu. Prvn\u00ed statistiky ukazuj\u00ed jasn\u00e9 v\u00fdsledky a&nbsp;procentu\u00e1ln\u00ed pod\u00edl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch v\u00fdrobc\u016f. Tak jak si Apple vedl a&nbsp;kdo mu konkuroval nejv\u00edce?<\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017.jpg\" target=\"_blank\"  rel=\"lightbox[1839] noopener\"><img data-attachment-id=\"1843\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-prodeje-2017\/apple-podil-prodeju-2017#main\" data-orig-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017.jpg\" data-orig-size=\"800,598\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"apple-podil-prodeju-2017\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017-300x224.jpg\" data-large-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1843 size-full\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017.jpg\" alt=\"Apple - pod\u00edl prodej\u016f 2017\" width=\"800\" height=\"598\" srcset=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017.jpg 800w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017-300x224.jpg 300w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017-768x574.jpg 768w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-podil-prodeju-2017-334x250.jpg 334w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<a class=\"mwm-aal-item\" name=\"apple-je-na-spici-v-dalekem-zavesu-zustava-samsung\"><\/a><h2>Apple je na&nbsp;\u0161pici. V&nbsp;dalek\u00e9m z\u00e1v\u011bsu z\u016fst\u00e1v\u00e1 Samsung<\/h2>\n<p>Prvn\u00ed statistiky prodan\u00fdch za\u0159\u00edzen\u00ed p\u0159inesla agentura Flurry, kter\u00e1 se ned\u00e1vno za\u0159adila pod&nbsp;internetov\u00fd vyhled\u00e1va\u010d Yahoo! V&nbsp;tomto pr\u016fzkumu se b\u011bhem \u0161estidenn\u00edho obdob\u00ed (19. \u2013 26.&nbsp;prosince 2017) zab\u00fdvala po\u010dtem aktivac\u00ed nov\u00fdch telefon\u016f a&nbsp;tablet\u016f. Nejv\u011bt\u0161\u00edm konkurentem leto\u0161n\u00edch V\u00e1noc se stal jihokorejsk\u00fd Samsung, kter\u00fd ale na&nbsp;v\u00edt\u011bzn\u00fd Apple viditeln\u011b ztr\u00e1cel. V\u00fdsledky ale neukazuj\u00ed celoro\u010dn\u00ed \u00fasp\u011b\u0161nost soupe\u0159\u016f.<\/p>\n<blockquote><p>Podobn\u011b jako v&nbsp;lo\u0148sk\u00e9m roce, i&nbsp;letos bylo p\u0159es 40% aktivovan\u00fdch za\u0159\u00edzen\u00ed od&nbsp;Applu. Zat\u00edmco Samsung celoro\u010dn\u011b dominuje celosv\u011btov\u00e9mu pod\u00edlu na&nbsp;trhu, v&nbsp;obdob\u00ed V\u00e1noc dr\u017eel &#8222;pouze&#8220; 26%. A\u010dkoliv mno\u017estv\u00ed aktivovan\u00fdch telefon\u016f a&nbsp;tablet\u016f Samsungu meziro\u010dn\u011b vzroslto o&nbsp;5%, leto\u0161n\u00ed V\u00e1noce ovl\u00e1dl, stejn\u011b jako ty minul\u00e9, Apple se sv\u00fdmi iPhony a&nbsp;iPady.<\/p><\/blockquote>\n<p>B\u011bhem zm\u00edn\u011bn\u00e9ho obdob\u00ed bylo aktivov\u00e1no p\u0159ibli\u017en\u011b 44% za\u0159\u00edzen\u00ed pod&nbsp;zna\u010dkou Apple, \u010d\u00edm\u017e se stal americk\u00fd v\u00fdrobce absolutn\u00edm v\u00edt\u011bzem. Druh\u00e9 m\u00edsto obsadil Samsung s&nbsp;26%, \u010d\u00edm\u017e uzav\u00edr\u00e1 rivalitu na&nbsp;p\u0159ed a&nbsp;pov\u00e1no\u010dn\u00edm trhu. Zbyl\u00ed v\u00fdrobci si ukrojili pouze mal\u00e1 procenta.<\/p>\n<a class=\"mwm-aal-item\" name=\"k-vitezstvi-pomohly-starsi-modely\"><\/a><h2>K v\u00edt\u011bzstv\u00ed pomohly star\u0161\u00ed modely<\/h2>\n<p>Nejv\u011bt\u0161\u00ed \u00fasp\u011bch paradoxn\u011b nem\u011bly nej\u017ehav\u011bj\u0161\u00ed novinky, kter\u00e9 Apple nab\u00edz\u00ed. U\u017e p\u0159i&nbsp;uv\u00e1d\u011bn\u00ed iPhonu 8 a&nbsp;iPhonu 8 Plus \u0161ly ceny star\u0161\u00edch model\u016f \u2013 v\u010detn\u011b sedmi\u010dky \u2013 razantn\u011b dol\u016f, co\u017e mnoh\u00e9 p\u0159im\u011blo k&nbsp;n\u00e1kupu pr\u00e1v\u011b star\u0161\u00edch verz\u00ed. V\u016fbec nejprod\u00e1van\u011bj\u0161\u00edm modelem se stal iPhone&nbsp;7, za kter\u00fdm velmi t\u011bsn\u011b n\u00e1sleduje iPhone&nbsp;6, a&nbsp;kone\u010dn\u011b vlajkov\u00e1 lo\u010f iPhone X. Dohromady z\u00edskala nejv\u011bt\u0161\u00ed pod\u00edl \u0161est\u00e1 \u0159ada iPhonu, a&nbsp;to v\u010detn\u011b model\u016f 6S, 6S Plus a&nbsp;6 Plus. S&nbsp;pod\u00edlem 37,1% j\u00ed nesta\u010dil ani iPhone&nbsp;7, kter\u00fd z\u00edskal 25,5%.<\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017.jpg\" target=\"_blank\"  rel=\"lightbox[1839] noopener\"><img data-attachment-id=\"1841\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-prodeje-2017\/apple-prodeje-2017-2#main\" data-orig-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017.jpg\" data-orig-size=\"800,601\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"apple-prodeje-2017\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017-300x225.jpg\" data-large-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1841 size-full\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017.jpg\" alt=\"Apple - pod\u00edl prodan\u00fdch model\u016f\" width=\"800\" height=\"601\" srcset=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017.jpg 800w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017-300x225.jpg 300w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017-768x577.jpg 768w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-prodeje-2017-334x250.jpg 334w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Proto\u017ee se jedn\u00e1 o&nbsp;celosv\u011btovou statistiku, obsahuj\u00ed \u00fadaje i&nbsp;v\u00fdsledky z&nbsp;domovsk\u00e9ho U.S.A., kde se ale t\u011b\u0161\u00ed nejv\u011bt\u0161\u00edm prodej\u016fm pr\u00e1v\u011b nejnov\u011bj\u0161\u00ed modely iPhonu. A&nbsp;v\u00fdrazn\u00fd cenov\u00fd pokles v&nbsp;pr\u016fb\u011bhu roku 2017 naopak umo\u017enil koupi star\u0161\u00edch verz\u00ed v&nbsp;Evrop\u011b a&nbsp;Asii i&nbsp;t\u011bm, kte\u0159\u00ed by si je jinak dovolit nemohli.<\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017.jpg\" target=\"_blank\"  rel=\"lightbox[1839] noopener\"><img data-attachment-id=\"1842\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-prodeje-2017\/apple-statistika-prodeje-2017#main\" data-orig-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017.jpg\" data-orig-size=\"800,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"apple-statistika-prodeje-2017\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017-300x225.jpg\" data-large-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1842 size-full\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017.jpg\" alt=\"Apple - statistika prodeje dle velikosti za\u0159\u00edzen\u00ed 2017\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017.jpg 800w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017-300x225.jpg 300w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017-768x576.jpg 768w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2018\/01\/apple-statistika-prodeje-2017-334x250.jpg 334w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Dal\u0161\u00ed \u010d\u00e1st anal\u00fdzy uv\u00e1d\u00ed, \u017ee&nbsp;se za posledn\u00ed rok prodalo nejv\u00edce iPhon\u016f s&nbsp;\u00fahlop\u0159\u00ed\u010dkou obrazovky od&nbsp;5\u201c do&nbsp;6,9\u201c, a&nbsp;svou stoupaj\u00edc\u00ed obl\u00edbenost\u00ed tak vytla\u010duj\u00ed z&nbsp;trhu mal\u00e9 i&nbsp;velk\u00e9 iPady.<\/p>\n<p>Zdroj: <a href=\"https:\/\/www.macrumors.com\/2017\/12\/27\/apple-most-holiday-device-activations\/\" target=\"_blank\" rel=\"noopener\">www.macrumors.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1no\u010dn\u00ed sv\u00e1tky u\u017e pominuly, a&nbsp;nejv\u011bt\u0161\u00ed v\u00fdrobci mobiln\u00edch telefon\u016f a&nbsp;tablet\u016f zve\u0159ejnily v\u00fdsledky sv\u00fdch prodej\u016f. Nejl\u00e9pe na&nbsp;tom byl op\u011bt Apple, jeho\u017e iPhony a&nbsp;iPady na\u0161la letos pod&nbsp;strome\u010dkem t\u00e9m\u011b\u0159 polovina \u0161\u0165astlivc\u016f.<a class=\"moretag\" href=\"https:\/\/www.appleking.cz\/blog\/apple-prodeje-2017\" data-id_post=\"1839\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":10,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple op\u011bt ovl\u00e1dl v\u00e1no\u010dn\u00ed prodeje a konkurence spala | AppleKing.cz<\/title>\n<meta name=\"description\" content=\"Apple se b\u011bhem V\u00e1noc 2017 dostal pod strome\u010dek nej\u010dast\u011bji. 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