{"id":19464,"date":"2024-08-06T06:11:24","date_gmt":"2024-08-06T04:11:24","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=19464"},"modified":"2024-07-31T14:46:49","modified_gmt":"2024-07-31T12:46:49","slug":"sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu","title":{"rendered":"Sledujete Apple TV+? Katalog t\u00e9to slu\u017eby se pr\u00fd brzy v\u00fdrazn\u011b roz\u0161\u00ed\u0159\u00ed o obsah, kter\u00fd nebude z d\u00edlny Applu!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple ji\u017e n\u011bkolik let provozuje svou vlastn\u00ed streamovac\u00ed slu\u017ebu Apple TV+. Ta je p\u0159\u00edm\u00fdm konkurentem nap\u0159\u00edklad Netflixu nebo t\u0159eba HBO (nyn\u00ed Max). Apple si a\u017e dote\u010f zakl\u00e1dal na tom, \u017ee tato slu\u017eba obsahuje v\u00fdhradn\u011b filmy a seri\u00e1ly z jeho vlastn\u00ed produkce. To m\u00e1 bezesporu v\u00fdhodu v tom, \u017ee si firma dok\u00e1\u017ee ohl\u00eddat kvalitu vyr\u00e1b\u011bn\u00e9ho obsahu, co\u017e dokazuj\u00ed skv\u011bl\u00e9 tituly jako nap\u0159\u00edklad Ted Lasso, The Morning Show, Foundation nebo t\u0159eba For All Mankind. Nicm\u00e9n\u011b hlavn\u00ed nev\u00fdhodou, na kterou u\u017eivatel\u00e9 t\u00e9to slu\u017eby upozor\u0148uj\u00ed, je dlouhodob\u011b v\u00fdrazn\u011b men\u0161\u00ed nab\u00eddka obsahu ne\u017e je tomu u konkurence jako je t\u0159eba pr\u00e1v\u011b Netflix. To by se v\u0161ak ji\u017e brzy m\u011blo zm\u011bnit. Jak\u00e9 novinky slu\u017eby Apple TV+ \u010dekaj\u00ed?<\/p>\n

Apple jedn\u00e1 o n\u00e1kupu licenc\u00ed na filmy a seri\u00e1ly z jin\u00fdch studi\u00ed<\/strong><\/h1>\n

Podle agentury Bloomberg Apple aktivn\u011b jedn\u00e1 o z\u00edsk\u00e1n\u00ed licence na dal\u0161\u00ed filmy od velk\u00fdch hollywoodsk\u00fdch studi\u00ed, aby pos\u00edlil katalog slu\u017eby Apple TV+. Apple se tradi\u010dn\u011b zam\u011b\u0159uje na p\u016fvodn\u00ed produkci pro svou streamovac\u00ed platformu, ale st\u00e1le v\u00edce se sna\u017e\u00ed roz\u0161\u00ed\u0159it svou nab\u00eddku o programy z rozs\u00e1hl\u00fdch knihoven zaveden\u00fdch studi\u00ed, tvrd\u00ed zdroje z okol\u00ed firmy.<\/p>\n

\"\"<\/a><\/p>\n

Apple TV+ sice zaznamenala ur\u010dit\u00fd \u00fasp\u011bch s p\u016fvodn\u00edmi seri\u00e1ly, jako jsou \u201eTed Lasso\u201c nebo „The Morning Show\u201c, ale t\u011bchto hit\u016f bylo pom\u011brn\u011b m\u00e1lo a slu\u017eba se sna\u017eila vyrovnat rozs\u00e1hl\u00fdm katalog\u016fm konkurent\u016f, jako jsou Netflix a Disney+.<\/p>\n

Ve snaze \u0159e\u0161it tuto situaci ji\u017e Apple za\u010dal experimentovat s licencov\u00e1n\u00edm. Za\u010d\u00e1tkem leto\u0161n\u00edho roku si spole\u010dnost pro svou slu\u017ebu ve Spojen\u00fdch st\u00e1tech licencovala p\u0159ibli\u017en\u011b 50 film\u016f od hollywoodsk\u00fdch studi\u00ed a do sv\u00e9ho katalogu za\u0159adila popul\u00e1rn\u00ed tituly jako \u201eMean Girls\u201c a \u201eTitanic\u201c. Pozitivn\u00ed p\u0159ijet\u00ed t\u00e9to prvn\u00ed v\u00e1rky licencovan\u00fdch film\u016f \u00fadajn\u011b Apple povzbudilo k uzav\u0159en\u00ed dal\u0161\u00edch smluv. C\u00edlem t\u011bchto jedn\u00e1n\u00ed je z\u00edskat licence na je\u0161t\u011b v\u00edce titul\u016f a potenci\u00e1ln\u011b roz\u0161\u00ed\u0159it nab\u00eddku o tituly velk\u00fdch studi\u00ed, jako jsou Warner Bros, Discovery a Disney.<\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed pro v\u00e1\u0161 MacBook? Pak mrkn\u011bte na e-shop Appleking.cz a vyberte si ze stovek skv\u011bl\u00fdch bra\u0161en, obal\u016f, folii, skel a dal\u0161\u00edho skv\u011bl\u00e9ho p\u0159\u00edslu\u0161enstv\u00ed za bezkonkuren\u010dn\u00ed ceny. V\u0161e skladem a p\u0159\u00edpraveno ihned k odesl\u00e1n\u00ed a nebo k vyzvednut\u00ed na na\u0161em showroomu v Brn\u011b!<\/strong><\/p>\n\n\n

Applu „ut\u00edk\u00e1“ v\u00edce z\u00e1kazn\u00edk\u016f ne\u017e konkurenci\u00a0<\/strong><\/h1>\n

Slu\u017eba Apple TV+ byla spu\u0161t\u011bna v listopadu 2019 a Apple ji p\u0159edstavuje jako pr\u00e9miovou stravovac\u00ed slu\u017ebu s nab\u00eddkou vysoce kvalitn\u00edho p\u016fvodn\u00edho obsahu. P\u0159esto\u017ee se j\u00ed dostalo uzn\u00e1n\u00ed kritik\u016f a \u010detn\u00fdch ocen\u011bn\u00ed, v\u010detn\u011b leto\u0161n\u00edch 72 nominac\u00ed na cenu Emmy, Apple TV+ si nez\u00edskala takovou z\u00e1kladnu p\u0159edplatitel\u016f jako jej\u00ed konkurenti. Podle v\u00fdzkumn\u00e9 spole\u010dnosti MoffettNathanson vyu\u017e\u00edv\u00e1 Apple TV+ pouze 11 % americk\u00fdch dom\u00e1cnost\u00ed, zat\u00edmco u Netflixu je to 55 %.<\/p>\n

\"\"<\/a><\/p>\n

Omezen\u00fd rozsah obsahu dostupn\u00e9ho na Apple TV+ je z\u0159ejm\u011b pova\u017eov\u00e1n za v\u00fdznamn\u00fd faktor, kter\u00fd p\u0159isp\u00edv\u00e1 k jej\u00edmu pomalej\u0161\u00edmu r\u016fstu. \u00dadaje spole\u010dnosti Antenna ukazuj\u00ed, \u017ee streamovac\u00ed slu\u017eby s rozs\u00e1hlej\u0161\u00edmi knihovnami obsahu, jako je Netflix, zaznamen\u00e1vaj\u00ed ni\u017e\u0161\u00ed m\u00edru zru\u0161en\u00ed p\u0159edplatn\u00e9ho. V praxi to tedy funguje nap\u0159\u00edklad tak, \u017ee u\u017eivatel\u00e9 si Apple TV+ p\u0159edplat\u00ed, aby vid\u011bli novou \u0159adu sv\u00e9ho obl\u00edben\u00e9ho seri\u00e1lu, ale po jej\u00ed zhl\u00e9dnut\u00ed op\u011bt p\u0159edplatn\u00e9 zru\u0161\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple ji\u017e n\u011bkolik let Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":19466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3132,47,1451,1080],"tags":[27,1046,3582,2706,39,2704],"jetpack_publicize_connections":[],"yoast_head":"\nSledujete Apple TV+? Katalog t\u00e9to slu\u017eby se pr\u00fd brzy v\u00fdrazn\u011b roz\u0161\u00ed\u0159\u00ed o obsah, kter\u00fd nebude z d\u00edlny Applu! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sledujete Apple TV+? Katalog t\u00e9to slu\u017eby se pr\u00fd brzy v\u00fdrazn\u011b roz\u0161\u00ed\u0159\u00ed o obsah, kter\u00fd nebude z d\u00edlny Applu! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple ji\u017e n\u011bkolik let provozuje svou vlastn\u00ed streamovac\u00ed slu\u017ebu Apple TV+. Ta je p\u0159\u00edm\u00fdm konkurentem nap\u0159\u00edklad Netflixu nebo t\u0159eba HBO (nyn\u00ed Max). 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Apple si a\u017e Pokra\u010dovat ve \u010dten\u00ed...","og_url":"https:\/\/www.appleking.cz\/blog\/sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu","og_site_name":"AppleKing Blog","article_published_time":"2024-08-06T04:11:24+00:00","article_modified_time":"2024-07-31T12:46:49+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2024\/07\/Apple-TV-Plus-Feature-2-Dark-Teal.jpg","type":"image\/jpeg"}],"author":"Adam \u010euri\u010dek","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Adam \u010euri\u010dek","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.appleking.cz\/blog\/sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu#article","isPartOf":{"@id":"https:\/\/www.appleking.cz\/blog\/sledujete-apple-tv-katalog-teto-sluzby-se-pry-brzy-vyrazne-rozsiri-o-obsah-ktery-nebude-z-dilny-applu"},"author":{"name":"Adam \u010euri\u010dek","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7"},"headline":"Sledujete Apple TV+? 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