{"id":24669,"date":"2025-04-26T06:01:55","date_gmt":"2025-04-26T04:01:55","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=24669"},"modified":"2025-04-22T12:10:26","modified_gmt":"2025-04-22T10:10:26","slug":"tim-cook-ma-ambicozni-sen-apple-chce-byt-lidrem-v-ar-brylich-dokaze-porazit-konkurenci","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/tim-cook-ma-ambicozni-sen-apple-chce-byt-lidrem-v-ar-brylich-dokaze-porazit-konkurenci","title":{"rendered":"Tim Cook m\u00e1 ambic\u00f3zn\u00ed sen – Apple chce b\u00fdt l\u00eddrem v AR br\u00fdl\u00edch. Dok\u00e1\u017ee porazit konkurenci?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Zat\u00edmco firma Meta si u\u017e z\u00edsk\u00e1v\u00e1 pozornost chytr\u00fdmi br\u00fdlemi Ray-Ban, Apple nezah\u00e1l\u00ed. Podle informac\u00ed zpravodaje Marka Gurmana (Bloomberg) je CEO Applu Tim Cook naprosto posedl\u00fd my\u0161lenkou vytvo\u0159it \u0161pi\u010dkov\u00e9 br\u00fdle pro roz\u0161\u00ed\u0159enou realitu (AR). Tvrd\u00ed se dokonce, \u017ee \u201eho nezaj\u00edm\u00e1 nic jin\u00e9ho\u201c \u2013 alespo\u0148 co se t\u00fd\u010de produktov\u00e9ho v\u00fdvoje. Bude tohle budoucnost nam\u00edsto headsetu Vision Pro?<\/p>\n

Vize, kter\u00e1 p\u0159esahuje sou\u010dasnost<\/b><\/h1>\n

Apple dlouhodob\u011b pracuje na vlastn\u00edch AR br\u00fdl\u00edch, kter\u00e9 maj\u00ed b\u00fdt nejen technologickou \u0161pi\u010dkou, ale tak\u00e9 produktem, kter\u00fd jednou dopln\u00ed \u2013 nebo dokonce nahrad\u00ed \u2013 iPhone. V\u00fdvoj ale nar\u00e1\u017e\u00ed na \u0159adu technologick\u00fdch p\u0159ek\u00e1\u017eek. Pot\u0159eba je kombinace extr\u00e9mn\u011b kvalitn\u00edch displej\u016f, v\u00fdkonn\u00e9ho a z\u00e1rove\u0148 \u00fasporn\u00e9ho \u010dipu, a p\u0159edev\u0161\u00edm mal\u00fdch bateri\u00ed, kter\u00e9 zvl\u00e1dnou za\u0159\u00edzen\u00ed nap\u00e1jet n\u011bkolik hodin denn\u011b.<\/p>\n

\"\"<\/a><\/p>\n

Nav\u00edc nesta\u010d\u00ed jen hardware. Apple chce nab\u00eddnout takov\u00e9 funkce a aplikace, kter\u00e9 budou pro u\u017eivatele natolik atraktivn\u00ed, aby si nov\u00e9 br\u00fdle po\u0159\u00eddili i p\u0159es vy\u0161\u0161\u00ed cenu.<\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed pro v\u00e1\u0161 MacBook? Pak mrkn\u011bte na e-shop Appleking.cz a vyberte si ze stovek skv\u011bl\u00fdch bra\u0161en, obal\u016f, folii, skel a dal\u0161\u00edho skv\u011bl\u00e9ho p\u0159\u00edslu\u0161enstv\u00ed za bezkonkuren\u010dn\u00ed ceny. V\u0161e skladem a p\u0159\u00edpraveno ihned k odesl\u00e1n\u00ed a nebo k vyzvednut\u00ed na na\u0161em showroomu v Brn\u011b!<\/strong><\/p>\n\n\n

Prozat\u00edmn\u00ed \u0159e\u0161en\u00ed: n\u011bco jako Meta Ray-Ban<\/b><\/h1>\n

I kdy\u017e fin\u00e1ln\u00ed vize AR br\u00fdl\u00ed zat\u00edm z\u016fst\u00e1v\u00e1 vzd\u00e1len\u00e1, Apple podle v\u0161eho p\u0159ipravuje \u201emeziverzi\u201c \u2013 chytr\u00e9 br\u00fdle vybaven\u00e9 kamerami a mikrofony, podobn\u011b jako ji\u017e dostupn\u00e9 br\u00fdle Ray-Ban od Metay. Tyto chystan\u00e9 Apple br\u00fdle by mohly slou\u017eit jako most mezi sou\u010dasnost\u00ed a budouc\u00ed generac\u00ed prav\u00fdch AR za\u0159\u00edzen\u00ed.<\/p>\n

\"Ray-Ban<\/p>\n

Apple chce do t\u011bchto br\u00fdl\u00ed integrovat Siri a tzv. Visual Intelligence \u2013 sou\u010d\u00e1st \u0161ir\u0161\u00ed snahy o vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v ka\u017edodenn\u00edch za\u0159\u00edzen\u00edch. Z\u00e1rove\u0148 se v\u0161ak firma pot\u00fdk\u00e1 s ot\u00e1zkami ohledn\u011b soukrom\u00ed: mo\u017enost neust\u00e1l\u00e9ho sn\u00edm\u00e1n\u00ed okol\u00ed je v rozporu s dlouhodob\u00fdm d\u016frazem Applu na ochranu u\u017eivatelsk\u00fdch dat. Pr\u00e1v\u011b tento rozd\u00edl by mohl b\u00fdt z\u00e1sadn\u00edm odli\u0161en\u00edm od br\u00fdl\u00ed Meta.<\/p>\n

Meta u\u017e m\u00e1 n\u00e1skok, ale Apple to nevzd\u00e1v\u00e1<\/b><\/h1>\n

Meta loni p\u0159edstavila prototyp sv\u00fdch AR br\u00fdl\u00ed Orion, ale i ty jsou st\u00e1le roky vzd\u00e1len\u00e9 masov\u00e9 v\u00fdrob\u011b \u2013 a jejich n\u00e1klady se dnes pohybuj\u00ed v \u0159\u00e1dech des\u00edtek tis\u00edc dolar\u016f za kus. I p\u0159esto m\u00e1 Meta v oblasti chytr\u00fdch br\u00fdl\u00ed n\u00e1skok d\u00edky spolupr\u00e1ci s Ray-Ban a ji\u017e prod\u00e1van\u00fdm model\u016fm.<\/p>\n

To ale Applu nesta\u010d\u00ed. Tim Cook je podle v\u0161eho \u201eodhodlan\u00fd porazit Metu\u201c a vytvo\u0159it pr\u016fmyslov\u011b nejvysp\u011blej\u0161\u00ed AR produkt. Je to pr\u00fd \u201eto jedin\u00e9, na co se v r\u00e1mci produktov\u00e9ho v\u00fdvoje skute\u010dn\u011b soust\u0159ed\u00ed\u201c.<\/p>\n

Budoucnost, kter\u00e1 se bl\u00ed\u017e\u00ed \u2013 pomalu, ale jist\u011b<\/b><\/h1>\n

\"Apple<\/p>\n

P\u0159esto\u017ee cesta k plnohodnotn\u00fdm AR br\u00fdl\u00edm je slo\u017eit\u00e1 a \u010dasov\u011b n\u00e1ro\u010dn\u00e1, Apple na ni nezanev\u0159el. Naopak \u2013 p\u0159ipravuje se na budoucnost, v n\u00ed\u017e se roz\u0161\u00ed\u0159en\u00e1 realita stane ka\u017edodenn\u00ed sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. A pokud v\u0161e p\u016fjde podle pl\u00e1nu, mo\u017en\u00e1 u\u017e brzy uvid\u00edme prvn\u00ed n\u00e1znaky t\u00e9to vize \u2013 t\u0159eba pr\u00e1v\u011b v podob\u011b chytr\u00fdch br\u00fdl\u00ed s logem nakousnut\u00e9ho jablka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zat\u00edmco firma Meta si Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":24671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3120,47,1451,1080],"tags":[27,4041,2846,39,565,2000,41],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook m\u00e1 ambic\u00f3zn\u00ed sen - Apple chce b\u00fdt l\u00eddrem v AR br\u00fdl\u00edch. 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