{"id":27439,"date":"2025-09-30T06:29:07","date_gmt":"2025-09-30T04:29:07","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=27439"},"modified":"2025-09-26T08:27:29","modified_gmt":"2025-09-26T06:27:29","slug":"apple-vs-evropska-unie-hrozi-ze-nove-funkce-i-hardware-budou-mit-v-evrope-zpozdeni","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-vs-evropska-unie-hrozi-ze-nove-funkce-i-hardware-budou-mit-v-evrope-zpozdeni","title":{"rendered":"Apple vs. Evropsk\u00e1 Unie: Hroz\u00ed, \u017ee nov\u00e9 funkce i hardware budou m\u00edt v Evrop\u011b zpo\u017ed\u011bn\u00ed!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Evropsk\u00e1 Unie a Apple se znovu dost\u00e1vaj\u00ed do st\u0159etu. Tentokr\u00e1t jde o to, \u017ee kv\u016fli evropsk\u00e9 legislativ\u011b Digital Markets Act (DMA) mohou m\u00edt u\u017eivatel\u00e9 v EU zpo\u017ed\u011bn\u00ed v p\u0159\u00edstupu k n\u011bkter\u00fdm nov\u00fdm funkc\u00edm Applu \u2013 a dokonce se objevuje i mo\u017enost, \u017ee jednou dojde i na hardware, \u010d\u00edm\u017e Apple nyn\u00ed hroz\u00ed. Poj\u010fte se s n\u00e1mi na p\u0159\u00ed\u010diny tohoto sporu a tak\u00e9 na to, \u010d\u00edm Apple hroz\u00ed.<\/p>\n

Z\u00e1kon o digit\u00e1ln\u00edch trz\u00edch jako trn v oku Applu<\/b><\/h1>\n

Apple tvrd\u00ed, \u017ee DMA, kter\u00e9 si klade za c\u00edl otev\u0159\u00edt trh a omezit monopoln\u00ed praktiky \u201egatekeeper\u016f\u201c, v praxi brzd\u00ed inovace. Spole\u010dnost uv\u00e1d\u00ed p\u0159\u00edklady funkc\u00ed, kter\u00e9 zat\u00edm v EU neuvedla \u2013 iPhone Mirroring<\/b><\/span> (zrcadlen\u00ed iPhonu na Macu) a AirPods Live Translation<\/b><\/span> (\u017eiv\u00fd p\u0159eklad p\u0159es sluch\u00e1tka AirPods).<\/p>\n

\"The<\/a><\/p>\n

Ob\u011b funkce jsou podle Applu navr\u017eeny tak, aby zpracov\u00e1valy data p\u0159\u00edmo na za\u0159\u00edzen\u00ed a t\u00edm chr\u00e1nily soukrom\u00ed u\u017eivatel\u016f. Probl\u00e9m nast\u00e1v\u00e1 ve chv\u00edli, kdy DMA vy\u017eaduje, aby Apple tyto funkce zp\u0159\u00edstupnil i na za\u0159\u00edzen\u00ed t\u0159et\u00edch stran. Apple zat\u00edm nev\u00ed, jak to prov\u00e9st bezpe\u010dn\u011b, ani\u017e by byla ohro\u017eena citliv\u00e1 u\u017eivatelsk\u00e1 data \u2013 nap\u0159\u00edklad soukrom\u00e9 konverzace nebo lokaliza\u010dn\u00ed \u00fadaje.<\/p>\n

Podobn\u00fd osud potkal i funkce Visited Places<\/b><\/span> a Preferred Routes<\/b><\/span> v Apple Maps, kter\u00e9 ukl\u00e1daj\u00ed citliv\u00e9 \u00fadaje o pohybu u\u017eivatel\u016f. Tyto slu\u017eby Apple v EU rad\u011bji pozdr\u017eel.<\/p>\n

Podle Applu hroz\u00ed v EU i odklad nov\u00e9ho hardwaru<\/b><\/h1>\n

Podle Applu paradoxn\u011b p\u0159ich\u00e1zej\u00ed evrop\u0161t\u00ed z\u00e1kazn\u00edci o mo\u017enost volby. Zat\u00edmco ve zbytku sv\u011bta mohou lid\u00e9 nov\u00e9 funkce vyu\u017e\u00edvat hned, v EU \u010dekaj\u00ed, dokud Apple nenajde zp\u016fsob, jak vyhov\u011bt regul\u00edm. Apple varuje, \u017ee pokud se podm\u00ednky je\u0161t\u011b zp\u0159\u00edsn\u00ed, nelze vylou\u010dit ani odklad nov\u00e9ho hardwaru<\/b><\/span>.<\/p>\n

\"Apple<\/a><\/p>\n

Spole\u010dnost nav\u00edc tvrd\u00ed, \u017ee DMA sni\u017euje odli\u0161nost jednotliv\u00fdch platforem. Nap\u0159\u00edklad otev\u0159en\u00ed App Storu konkurenci podle Applu d\u011bl\u00e1 z iOS v\u00edce \u201eAndroid\u201c a t\u00edm z\u00e1kazn\u00edk\u016fm bere mo\u017enost volby mezi dv\u011bma z\u00e1sadn\u011b odli\u0161n\u00fdmi ekosyst\u00e9my.<\/p>\n

Nic nen\u00ed \u010dernob\u00edl\u00e9 aneb pro\u010d to EU d\u011bl\u00e1?<\/b><\/h1>\n

Na druhou stranu, Evropsk\u00e1 unie m\u00e1 k regulac\u00edm sv\u00e9 d\u016fvody. DMA vznikl proto, aby zabr\u00e1nil technologick\u00fdm gigant\u016fm zneu\u017e\u00edvat svou dominantn\u00ed pozici<\/b><\/span> a aby z\u00e1kazn\u00edci nebyli uzam\u010deni jen v jednom ekosyst\u00e9mu.<\/p>\n

Apple byl ozna\u010den jako \u201egatekeeper\u201c p\u0159edev\u0161\u00edm kv\u016fli tomu, \u017ee m\u011bl plnou kontrolu nad prodejem aplikac\u00ed na iPhonu. Povinnost umo\u017enit alternativn\u00ed obchody s aplikacemi m\u00e1 podle EU pos\u00edlit konkurenci a sn\u00ed\u017eit z\u00e1vislost na jedin\u00e9m hr\u00e1\u010di. Stejn\u011b tak po\u017eadavek zp\u0159\u00edstupnit nov\u00e9 funkce i dal\u0161\u00edm v\u00fdrobc\u016fm m\u00e1 zajistit, aby z inovac\u00ed t\u011b\u017eil cel\u00fd trh, ne jen ti, kte\u0159\u00ed si koup\u00ed za\u0159\u00edzen\u00ed jedn\u00e9 zna\u010dky.<\/p>\n

Z pohledu EU tedy nejde o omezov\u00e1n\u00ed, ale naopak o roz\u0161\u00ed\u0159en\u00ed mo\u017enost\u00ed a f\u00e9rov\u011bj\u0161\u00ed podm\u00ednky<\/b><\/span> pro v\u0161echny \u2013 men\u0161\u00ed firmy, v\u00fdvoj\u00e1\u0159e i samotn\u00e9 spot\u0159ebitele.<\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed na v\u00e1\u0161 iPhone nebo iPad? Mrkn\u011bte na e-shop AppleKing, kter\u00fd nab\u00edz\u00ed obrovsk\u00fd v\u00fdb\u011br v\u0161eho p\u0159\u00edslu\u0161enstv\u00ed – obaly, tvrzen\u00e1 skla, nab\u00edje\u010dky a kabely a mnoho dal\u0161\u00edho za skv\u011bl\u00e9 ceny. Skladem je p\u0159\u00edslu\u0161enstv\u00ed pro V\u0160ECHNY generace iPhon\u016f, iPad\u016f i dal\u0161\u00ed produkt\u016f od Applu!<\/strong><\/p>\n\n\n

Kdo m\u00e1 pravdu?<\/b><\/h1>\n

Apple tvrd\u00ed, \u017ee regulace brzd\u00ed inovace a u\u017eivatel\u00e9 v EU kv\u016fli nim p\u0159ich\u00e1zej\u00ed o nov\u00e9 technologie. EU naopak \u0159\u00edk\u00e1, \u017ee bez regulac\u00ed by velk\u00e9 firmy mohly svou s\u00edlu zneu\u017e\u00edvat a drobnou konkurenci \u00fapln\u011b vytla\u010dit.<\/p>\n

\"EU<\/a><\/p>\n

Pravda je nejsp\u00ed\u0161 n\u011bkde uprost\u0159ed. DMA bezpochyby p\u0159in\u00e1\u0161\u00ed firm\u00e1m jako Apple slo\u017eit\u00e9 v\u00fdzvy a nut\u00ed je hledat cesty, jak skloubit bezpe\u010dnost s otev\u0159enost\u00ed. Na druhou stranu, historie ukazuje, \u017ee pokud se trh nech\u00e1 zcela na v\u016fli gigant\u016fm, v\u00fdsledkem nemus\u00ed b\u00fdt v\u017edy to nejlep\u0161\u00ed pro koncov\u00e9 u\u017eivatele.<\/p>\n

Apple zat\u00edm \u017e\u00e1dn\u00fd hardware v EU nezdr\u017eel, ale p\u0159ipou\u0161t\u00ed, \u017ee tuto mo\u017enost nem\u016f\u017ee \u00fapln\u011b vylou\u010dit. A proto\u017ee se legislativa bude postupn\u011b vyv\u00edjet, spor mezi Applem a Evropskou uni\u00ed pravd\u011bpodobn\u011b zdaleka nekon\u010d\u00ed.<\/p>\n

Jist\u00e9 je jedno: <\/span>evrop\u0161t\u00ed u\u017eivatel\u00e9 Applu si na n\u011bkter\u00e9 novinky budou muset po\u010dkat d\u00e9le ne\u017e zbytek sv\u011bta.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Evropsk\u00e1 Unie a Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":27440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1451,1080],"tags":[27,3988,1764,1760,4290,39,3834,2696,2320,41],"jetpack_publicize_connections":[],"yoast_head":"\nApple vs. Evropsk\u00e1 Unie: Hroz\u00ed, \u017ee nov\u00e9 funkce i hardware budou m\u00edt v Evrop\u011b zpo\u017ed\u011bn\u00ed! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/apple-vs-evropska-unie-hrozi-ze-nove-funkce-i-hardware-budou-mit-v-evrope-zpozdeni\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple vs. Evropsk\u00e1 Unie: Hroz\u00ed, \u017ee nov\u00e9 funkce i hardware budou m\u00edt v Evrop\u011b zpo\u017ed\u011bn\u00ed! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Evropsk\u00e1 Unie a Apple se znovu dost\u00e1vaj\u00ed do st\u0159etu. 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