{"id":32995,"date":"2026-08-06T07:51:07","date_gmt":"2026-08-06T05:51:07","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=32995"},"modified":"2026-08-02T10:55:50","modified_gmt":"2026-08-02T08:55:50","slug":"velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech","title":{"rendered":"Velk\u00e9 ohl\u00e9dnut\u00ed za \u00e9rou Tima Cooka: Jak se zm\u011bnil Apple za 15 let v \u010d\u00edslech?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Po dlouh\u00fdch patn\u00e1cti letech se uzav\u00edr\u00e1 jedna z nejv\u00fdznamn\u011bj\u0161\u00edch kapitol historie Applu. Tim Cook, kter\u00fd p\u0159evzal veden\u00ed spole\u010dnosti po Stevu Jobsovi v srpnu 2011, se lou\u010d\u00ed s pozic\u00ed gener\u00e1ln\u00edho \u0159editele a od 1. z\u00e1\u0159\u00ed p\u0159ed\u00e1 veden\u00ed Johnu Ternusovi. Kdy\u017e Tim Cook p\u0159eb\u00edral spole\u010dnost po Stevu Jobsovi, mnoz\u00ed pochybovali, zda dok\u00e1\u017ee nav\u00e1zat na odkaz jednoho z nejv\u011bt\u0161\u00edch vizion\u00e1\u0159\u016f technologick\u00e9ho sv\u011bta. Dnes u\u017e ale \u010d\u00edsla mluv\u00ed sama za sebe. Apple b\u011bhem jeho p\u016fsoben\u00ed vyrostl do rozm\u011br\u016f, kter\u00e9 byly je\u0161t\u011b p\u0159ed patn\u00e1cti lety jen t\u011b\u017eko p\u0159edstaviteln\u00e9. Poj\u010fte se pod\u00edvat, jak se Apple za 15 let zm\u011bnil v \u0159e\u010di \u010d\u00edsel!<\/p>\n

Apple dnes vyd\u011bl\u00e1 za \u010dtvrtlet\u00ed to, co d\u0159\u00edve za cel\u00fd rok<\/strong><\/h1>\n

Jedn\u00edm z nejv\u00fdmluvn\u011bj\u0161\u00edch ukazatel\u016f \u00fasp\u011bchu Tima Cooka jsou finan\u010dn\u00ed v\u00fdsledky spole\u010dnosti. V roce 2011, kdy se stal CEO, dos\u00e1hl Apple za cel\u00fd rok tr\u017eeb ve v\u00fd\u0161i 108 miliard dolar\u016f. Pro srovn\u00e1n\u00ed \u2013 ve t\u0159et\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku firma utr\u017eila 109,4 miliardy dolar\u016f. Jin\u00fdmi slovy, dne\u0161n\u00ed Apple zvl\u00e1dne za jedin\u00fd kvart\u00e1l vyd\u011blat v\u00edce ne\u017e za cel\u00fd rok v dob\u011b, kdy Cook p\u0159eb\u00edral veden\u00ed spole\u010dnosti.<\/p>\n

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Ani to ale nen\u00ed v\u0161e. Za fisk\u00e1ln\u00ed rok 2025 Apple vyk\u00e1zal tr\u017eby ve v\u00fd\u0161i 416 miliard dolar\u016f, co\u017e jen potvrzuje, jak dramaticky se firma b\u011bhem posledn\u00edch patn\u00e1cti let rozrostla. Stejn\u011b p\u016fsobiv\u00fd je i v\u00fdvoj iPhonu. V roce 2011 p\u0159inesly prodeje telefonu Applu 47 miliard dolar\u016f. Jen za posledn\u00ed \u010dtvrtlet\u00ed leto\u0161n\u00edho roku v\u0161ak iPhone vygeneroval tr\u017eby ve v\u00fd\u0161i 54,3 miliardy dolar\u016f.<\/p>\n

Bilionov\u00e1 firma a technologick\u00fd gigant<\/strong><\/h1>\n

Pod veden\u00edm Tima Cooka se Apple stal symbolem r\u016fstu nejen z pohledu tr\u017eeb, ale tak\u00e9 hodnoty cel\u00e9 spole\u010dnosti. Apple byl prvn\u00ed ve\u0159ejn\u011b obchodovanou firmou na sv\u011bt\u011b, kter\u00e1 p\u0159ekonala hranici jednoho bilionu dolar\u016f. N\u00e1sledovalo poko\u0159en\u00ed dvou bilion\u016f, pot\u00e9 t\u0159\u00ed a v posledn\u00edch dnech se spole\u010dnost dokonce kr\u00e1tce dostala nad hranici p\u011bti bilion\u016f dolar\u016f tr\u017en\u00ed hodnoty.<\/p>\n

\"\"<\/a><\/p>\n

A\u010dkoliv se hodnota akci\u00ed po posledn\u00edch v\u00fdsledc\u00edch m\u00edrn\u011b sn\u00ed\u017eila kv\u016fli o\u010dek\u00e1van\u00fdm probl\u00e9m\u016fm s dod\u00e1vkami pam\u011bt\u00ed, Apple se i nad\u00e1le pohybuje kolem hodnoty 4,5 bilionu dolar\u016f a z\u016fst\u00e1v\u00e1 jednou z nejcenn\u011bj\u0161\u00edch spole\u010dnost\u00ed sv\u011bta. Tomu odpov\u00edd\u00e1 i v\u00fdvoj akci\u00ed. Den po Cookov\u011b n\u00e1stupu st\u00e1la jedna akcie 13,35 dolaru. Dnes se obchoduje kolem 305 dolar\u016f, co\u017e p\u0159edstavuje p\u0159ibli\u017en\u011b t\u0159iadvacetin\u00e1sobn\u00fd n\u00e1r\u016fst.<\/p>\n

V\u00edce ne\u017e 2,5 miliardy aktivn\u00edch za\u0159\u00edzen\u00ed<\/strong><\/h1>\n

Za Timem Cookem nez\u016fst\u00e1vaj\u00ed jen rekordn\u00ed finan\u010dn\u00ed v\u00fdsledky. V\u00fdrazn\u011b se rozrostla tak\u00e9 u\u017eivatelsk\u00e1 z\u00e1kladna Applu. Spole\u010dnost dnes uv\u00e1d\u00ed, \u017ee po cel\u00e9m sv\u011bt\u011b aktivn\u011b pou\u017e\u00edv\u00e1 jej\u00ed produkty v\u00edce ne\u017e 2,5 miliardy za\u0159\u00edzen\u00ed. Kdy\u017e Apple za\u010dal tato \u010d\u00edsla v roce 2016 zve\u0159ej\u0148ovat, ozn\u00e1mil tehdy dosa\u017een\u00ed prvn\u00ed miliardy aktivn\u00edch za\u0159\u00edzen\u00ed. B\u011bhem n\u00e1sleduj\u00edc\u00edch let se tak u\u017eivatelsk\u00e1 z\u00e1kladna v\u00edce ne\u017e zdvojn\u00e1sobila.<\/p>\n

TIP: Hled\u00e1te pro sv\u00e9 nov\u00e9 Apple Watch to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed? Pak se ur\u010dit\u011b mrkn\u011bte na e-shop AppleKing!<\/a> Ten nab\u00edz\u00ed v\u0161e pro va\u0161e hodinky – od \u0159em\u00ednk\u016f a p\u00e1sk\u016f, p\u0159es tvrzen\u00e1 skla a folie a\u017e po nab\u00edje\u010dky a stoj\u00e1nky. To v\u0161e skladem p\u0159ipraveno pro v\u00e1s a za skv\u011bl\u00e9 ceny!<\/strong><\/p>\n\n\n

Slu\u017eby se prom\u011bnily v obrovsk\u00fd byznys<\/strong><\/h1>\n

Pr\u00e1v\u011b oblast slu\u017eeb je pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00edm obchodn\u00edm \u00fasp\u011bchem Cookovy \u00e9ry. V roce 2011 p\u0159inesly slu\u017eby Applu za cel\u00fd rok 9,4 miliardy dolar\u016f. Jen b\u011bhem posledn\u00edho \u010dtvrtlet\u00ed leto\u0161n\u00edho roku v\u0161ak tato divize utr\u017eila 30,7 miliardy dolar\u016f. Za cel\u00fd fisk\u00e1ln\u00ed rok 2025 pak slu\u017eby vygenerovaly 109 miliard dolar\u016f.<\/p>\n

\"\"<\/a><\/p>\n

Za t\u011bmito \u010d\u00edsly stoj\u00ed obrovsk\u00e9 roz\u0161\u00ed\u0159en\u00ed nab\u00eddky. Zat\u00edmco v roce 2011 tvo\u0159ily slu\u017eby prakticky jen App Store, iTunes a AppleCare, dnes portfolio zahrnuje nap\u0159\u00edklad Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple Pay, Apple Card, iCloud+ nebo reklamn\u00ed platformy v App Storu a Map\u00e1ch. Spole\u010dnost nav\u00edc ozn\u00e1mila, \u017ee aktu\u00e1ln\u011b eviduje u\u017e 1,5 miliardy aktivn\u00edch p\u0159edplatn\u00fdch nap\u0159\u00ed\u010d sv\u00fdmi slu\u017ebami.<\/p>\n

Apple uvedl des\u00edtky kl\u00ed\u010dov\u00fdch produkt\u016f<\/strong><\/h1>\n

P\u0159esto\u017ee je Tim Cook \u010dasto spojov\u00e1n hlavn\u011b s obchodn\u00edm \u0159\u00edzen\u00edm firmy, pr\u00e1v\u011b b\u011bhem jeho p\u016fsoben\u00ed vznikla \u0159ada dnes ikonick\u00fdch produkt\u016f. Na trh dorazily Apple Watch, AirPody, HomePod, Vision Pro nebo zcela nov\u00e1 generace Mac\u016f postaven\u00e1 na vlastn\u00edch \u010dipech Apple Silicon, kter\u00e1 znamenala jednu z nejv\u011bt\u0161\u00edch technologick\u00fdch zm\u011bn v historii spole\u010dnosti.<\/p>\n

\"\"<\/a><\/p>\n

Pod Cookov\u00fdm veden\u00edm Apple p\u0159edstavil tak\u00e9 iPhone X, kter\u00fd odstartoval novou \u00e9ru designu iPhon\u016f, a v posledn\u00edch letech roz\u0161\u00ed\u0159il nab\u00eddku nap\u0159\u00edklad o iPhone Air nebo nov\u00fd MacBook Neo.<\/p>\n

\u00c9ra, kter\u00e1 zm\u011bnila Apple<\/strong><\/h1>\n

Kdy\u017e Tim Cook v roce 2011 p\u0159eb\u00edral Apple po Stevu Jobsovi, mnoho lid\u00ed pochybovalo, zda dok\u00e1\u017ee spole\u010dnost \u00fasp\u011b\u0161n\u011b v\u00e9st. Dnes je ale z\u0159ejm\u00e9, \u017ee firma pod jeho veden\u00edm dos\u00e1hla historicky nejv\u011bt\u0161\u00edho r\u016fstu. Tr\u017eby se n\u011bkolikan\u00e1sobn\u011b zv\u00fd\u0161ily, hodnota spole\u010dnosti vzrostla na rekordn\u00ed \u00farove\u0148, u\u017eivatelsk\u00e1 z\u00e1kladna p\u0159es\u00e1hla 2,5 miliardy aktivn\u00edch za\u0159\u00edzen\u00ed a slu\u017eby se staly jedn\u00edm z nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00edch pil\u00ed\u0159\u016f cel\u00e9ho Applu. K tomu p\u0159ipo\u010dt\u011bme uveden\u00ed produkt\u016f jako Apple Watch, AirPods nebo p\u0159echod na Apple Silicon a je z\u0159ejm\u00e9, \u017ee Tim Cook po sob\u011b zanech\u00e1v\u00e1 Apple v mimo\u0159\u00e1dn\u011b siln\u00e9 kondici.<\/p>\n

Od z\u00e1\u0159\u00ed za\u010dne ps\u00e1t historii spole\u010dnosti John Ternus. Zda se mu poda\u0159\u00ed na mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161nou \u00e9ru sv\u00e9ho p\u0159edch\u016fdce nav\u00e1zat, uk\u00e1\u017eou a\u017e n\u00e1sleduj\u00edc\u00ed roky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po dlouh\u00fdch patn\u00e1cti letech Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":32996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1451,1080],"tags":[27,3455,4619,2000,2808,41],"jetpack_publicize_connections":[],"yoast_head":"\nVelk\u00e9 ohl\u00e9dnut\u00ed za \u00e9rou Tima Cooka: Jak se zm\u011bnil Apple za 15 let v \u010d\u00edslech? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/velke-ohlednuti-za-erou-tima-cooka-jak-se-zmenil-apple-za-15-let-v-cislech\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velk\u00e9 ohl\u00e9dnut\u00ed za \u00e9rou Tima Cooka: Jak se zm\u011bnil Apple za 15 let v \u010d\u00edslech? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Po dlouh\u00fdch patn\u00e1cti letech se uzav\u00edr\u00e1 jedna z nejv\u00fdznamn\u011bj\u0161\u00edch kapitol historie Applu. 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