{"id":33268,"date":"2026-08-19T07:51:12","date_gmt":"2026-08-19T05:51:12","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=33268"},"modified":"2026-08-12T08:55:24","modified_gmt":"2026-08-12T06:55:24","slug":"planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek","title":{"rendered":"Pl\u00e1nujete koupi iPhonu 17? Tak nev\u00e1hejte dlouho, Apple chyst\u00e1 v\u00fdrazn\u00fd cenov\u00fd skok je\u0161t\u011b p\u0159ed z\u00e1\u0159ijov\u00fdm p\u0159edstaven\u00edm novinek!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple v posledn\u00edch t\u00fddnech za\u010dal v\u00fdrazn\u011b upravovat ceny sv\u00fdch produkt\u016f a zd\u00e1 se, \u017ee Macy a iPady byly pouze za\u010d\u00e1tkem. Podle nov\u00e9 zpr\u00e1vy by se zdra\u017een\u00ed mohlo velmi brzy dotknout tak\u00e9 iPhon\u016f. A tentokr\u00e1t by Apple nemusel \u010dekat ani na tradi\u010dn\u00ed z\u00e1\u0159ijovou keynote a p\u0159\u00edchod nov\u00e9 generace. Ve h\u0159e je toti\u017e zv\u00fd\u0161en\u00ed cen sou\u010dasn\u00e9 \u0159ady iPhone 17, kter\u00e9 by mohlo p\u0159ij\u00edt je\u0161t\u011b b\u011bhem srpna. D\u016fvod je pom\u011brn\u011b jednoduch\u00fd: prudce rostouc\u00ed ceny pam\u011b\u0165ov\u00fdch \u010dip\u016f a jejich pokra\u010duj\u00edc\u00ed nedostatek. Apple tak \u010del\u00ed v\u00fdrazn\u011b vy\u0161\u0161\u00edm v\u00fdrobn\u00edm n\u00e1klad\u016fm a \u010d\u00e1st z nich z\u0159ejm\u011b postupn\u011b p\u0159enese na z\u00e1kazn\u00edky. Kdy modely zdra\u017e\u00ed a o kolik si p\u0159iplat\u00edme?<\/p>\n

iPhony mohou zdra\u017eit je\u0161t\u011b p\u0159ed p\u0159edstaven\u00edm nov\u00e9 generace<\/strong><\/h1>\n

Podle unikl\u00fdch informac\u00ed se Apple zab\u00fdv\u00e1 mo\u017enost\u00ed zv\u00fd\u0161en\u00ed cen \u0159ady iPhone 17 u\u017e b\u011bhem srpna. O mo\u017en\u00e9m zdra\u017een\u00ed informoval leaker Fixed Focus Digital, kter\u00fd v minulosti opakovan\u011b zve\u0159ej\u0148oval informace o p\u0159ipravovan\u00fdch kroc\u00edch Applu. Zat\u00edm v\u0161ak nen\u00ed jist\u00e9, zda Apple zv\u00fd\u0161en\u00ed cen skute\u010dn\u011b provede pr\u00e1v\u011b nyn\u00ed. Podle dostupn\u00fdch informac\u00ed m\u011bl z\u00e1rove\u0148 ustoupit od pl\u00e1n\u016f na p\u0159\u00edpadn\u00e9 nav\u00fd\u0161en\u00ed v\u00fdrobn\u00edch kapacit, co\u017e m\u016f\u017ee b\u00fdt dal\u0161\u00edm sign\u00e1lem, \u017ee situace kolem komponent\u016f nen\u00ed zdaleka ide\u00e1ln\u00ed.<\/p>\n

\"\"<\/a><\/p>\n

P\u0159\u00edpadn\u00e9 zdra\u017een\u00ed by se m\u011blo t\u00fdkat sou\u010dasn\u00e9ho portfolia, tedy p\u0159edev\u0161\u00edm model\u016f iPhone 17, iPhone 17 Pro a iPhone 17 Pro Max<\/strong>. Konkr\u00e9tn\u00ed nov\u00e9 ceny ale zat\u00edm unikl\u00e9 informace neuv\u00e1d\u011bj\u00ed. Pokud se tedy zdra\u017een\u00ed uskute\u010dn\u00ed je\u0161t\u011b p\u0159ed z\u00e1\u0159ijovou keynote, p\u016fjde sp\u00ed\u0161e o reakci na rostouc\u00ed v\u00fdrobn\u00ed n\u00e1klady ne\u017e o tradi\u010dn\u00ed \u00fapravu cen spojenou s p\u0159\u00edchodem nov\u00e9 generace.<\/p>\n

Za v\u0161echno mohou dra\u017e\u0161\u00ed pam\u011bti<\/strong><\/h1>\n

Hlavn\u00edm probl\u00e9mem jsou pam\u011b\u0165ov\u00e9 \u010dipy DRAM a NAND<\/strong>, kter\u00e9 pat\u0159\u00ed mezi z\u00e1kladn\u00ed sou\u010d\u00e1sti prakticky ka\u017ed\u00e9ho modern\u00edho za\u0159\u00edzen\u00ed. DRAM se pou\u017e\u00edv\u00e1 jako opera\u010dn\u00ed pam\u011b\u0165, zat\u00edmco NAND tvo\u0159\u00ed z\u00e1klad intern\u00edho \u00falo\u017ei\u0161t\u011b telefonu. Jin\u00fdmi slovy jde o komponenty, bez kter\u00fdch se iPhone jednodu\u0161e neobejde. Jejich ceny p\u0159itom v\u00fdrazn\u011b rostou a Apple mus\u00ed podle dostupn\u00fdch informac\u00ed platit v\u00fdrazn\u011b v\u00edce ne\u017e je\u0161t\u011b p\u0159ed n\u011bkolika m\u011bs\u00edci. Sou\u010dasn\u011b nav\u00edc na trhu st\u00e1le nen\u00ed dostatek t\u011bchto \u010dip\u016f pro v\u0161echny v\u00fdrobce spot\u0159ebn\u00ed elektroniky.<\/p>\n

\"\"<\/a><\/p>\n

A situace se podle v\u0161eho jen tak nezlep\u0161\u00ed. Nedostatek DRAM m\u00e1 \u00fadajn\u011b ovliv\u0148ovat dokonce u\u017e p\u0159\u00edpravy budouc\u00edho iPhonu 18 Pro. Apple tak stoj\u00ed p\u0159ed nep\u0159\u00edjemnou volbou. Bu\u010f m\u016f\u017ee \u010d\u00e1st vy\u0161\u0161\u00edch n\u00e1klad\u016f pokr\u00fdt ze sv\u00fdch mar\u017e\u00ed, nebo je postupn\u011b p\u0159en\u00e9st do cen za\u0159\u00edzen\u00ed. A podle dosavadn\u00edho v\u00fdvoje se zd\u00e1, \u017ee st\u00e1le \u010dast\u011bji vol\u00ed druhou mo\u017enost.<\/p>\n

Macy a iPady u\u017e v\u00fdrazn\u011b zdra\u017eily<\/strong><\/h1>\n

Prvn\u00ed v\u011bt\u0161\u00ed uk\u00e1zku nov\u00e9 cenov\u00e9 reality jsme vid\u011bli u\u017e na konci \u010dervna. Apple tehdy zv\u00fd\u0161il ceny Mac\u016f, iPad\u016f a dal\u0161\u00edch produkt\u016f. V n\u011bkter\u00fdch konfigurac\u00edch \u0161lo podle zdrojov\u00fdch informac\u00ed o skute\u010dn\u011b dramatick\u00e9 \u010d\u00e1stky \u2013 nejdra\u017e\u0161\u00ed varianty mohly b\u00fdt po \u00faprav\u00e1ch a\u017e o 1 000 a\u017e 1 200 dolar\u016f dra\u017e\u0161\u00ed<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

iPhon\u016f se tehdej\u0161\u00ed zv\u00fd\u0161en\u00ed cen je\u0161t\u011b nedotklo. To ale nyn\u00ed m\u016f\u017ee b\u00fdt pouze ot\u00e1zkou \u010dasu.Pr\u00e1v\u011b skute\u010dnost, \u017ee Apple ji\u017e jednou plo\u0161n\u011b reagoval na dra\u017e\u0161\u00ed pam\u011b\u0165ov\u00e9 komponenty, zvy\u0161uje pravd\u011bpodobnost, \u017ee podobn\u00fd krok \u010dek\u00e1 tak\u00e9 jeho nejd\u016fle\u017eit\u011bj\u0161\u00ed produktovou \u0159adu.<\/p>\n

V z\u00e1\u0159\u00ed m\u016f\u017ee p\u0159ij\u00edt je\u0161t\u011b v\u011bt\u0161\u00ed zdra\u017een\u00ed<\/strong><\/h1>\n

Pokud Apple ceny iPhon\u016f nezv\u00fd\u0161\u00ed u\u017e b\u011bhem srpna, dal\u0161\u00ed velmi pravd\u011bpodobnou p\u0159\u00edle\u017eitost\u00ed bude z\u00e1\u0159ijov\u00e9 p\u0159edstaven\u00ed nov\u00e9 generace iPhone 18 Pro<\/strong>. A pr\u00e1v\u011b tam m\u016f\u017ee p\u0159ij\u00edt je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed cenov\u00fd skok. Nov\u00e9 modely maj\u00ed podle odhad\u016f dostat vy\u0161\u0161\u00ed doporu\u010den\u00e9 ceny a mohou b\u00fdt p\u0159ibli\u017en\u011b o 100 a\u017e 300 dolar\u016f dra\u017e\u0161\u00ed<\/strong> ne\u017e jejich sou\u010dasn\u00ed p\u0159edch\u016fdci. Zdra\u017een\u00ed se p\u0159itom nemus\u00ed t\u00fdkat pouze nov\u00fdch iPhon\u016f. Za norm\u00e1ln\u00edch okolnost\u00ed Apple po uveden\u00ed nov\u00e9 generace ceny star\u0161\u00edch model\u016f sni\u017euje. Letos by ale mohl tento dlouholet\u00fd sc\u00e9n\u00e1\u0159 zm\u011bnit.<\/p>\n

TIP: Hled\u00e1te to nejlep\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edslu\u0161enstv\u00ed na v\u00e1\u0161 iPhone nebo iPad? Mrkn\u011bte na e-shop AppleKing, kter\u00fd nab\u00edz\u00ed obrovsk\u00fd v\u00fdb\u011br v\u0161eho p\u0159\u00edslu\u0161enstv\u00ed – obaly, tvrzen\u00e1 skla, nab\u00edje\u010dky a kabely a mnoho dal\u0161\u00edho za skv\u011bl\u00e9 ceny. Skladem je p\u0159\u00edslu\u0161enstv\u00ed pro V\u0160ECHNY generace iPhon\u016f, iPad\u016f i dal\u0161\u00ed produkt\u016f od Applu!<\/strong><\/p>\n\n\n

iPhone 17 nemus\u00ed po p\u0159\u00edchodu iPhonu 18 v\u016fbec zlevnit<\/strong><\/h1>\n

Jednou z mo\u017enost\u00ed je, \u017ee Apple nech\u00e1 cenu sou\u010dasn\u00e9ho iPhonu 17 jednodu\u0161e na dne\u0161n\u00ed \u00farovni a v\u00fdrazn\u011b v\u00fd\u0161e nacen\u00ed a\u017e nov\u00fd iPhone 18. To by znamenalo pom\u011brn\u011b z\u00e1sadn\u00ed zm\u011bnu proti tomu, na co jsou z\u00e1kazn\u00edci zvykl\u00ed. Star\u0161\u00ed iPhone by po z\u00e1\u0159ijov\u00e9 keynote nemusel automaticky zlevnit a nov\u00e1 generace by se nad n\u011bj cenov\u011b posunula.<\/p>\n

\"\"<\/a><\/p>\n

Ve v\u00fdsledku by tak Apple nemusel ani form\u00e1ln\u011b zdra\u017eovat star\u0161\u00ed model. Sta\u010dilo by, kdyby pouze zru\u0161il tradi\u010dn\u00ed cenov\u00e9 sn\u00ed\u017een\u00ed. Pro z\u00e1kazn\u00edka by v\u0161ak byl v\u00fdsledek prakticky stejn\u00fd \u2013 za telefon star\u0161\u00ed generace by zaplatil v\u00edce, ne\u017e by podle b\u011b\u017en\u00e9ho cenov\u00e9ho cyklu Applu o\u010dek\u00e1val.<\/p>\n

Kdo pl\u00e1nuje n\u00e1kup iPhonu, m\u00e1 tentokr\u00e1t t\u011b\u017e\u0161\u00ed rozhodov\u00e1n\u00ed<\/strong><\/h1>\n

P\u0159ed z\u00e1\u0159ijov\u00fdm p\u0159edstaven\u00edm nov\u00fdch iPhon\u016f se obvykle doporu\u010duje s n\u00e1kupem po\u010dkat. Nov\u00e1 generace toti\u017e p\u0159inese nov\u00e9 funkce a star\u0161\u00ed modely z\u00e1rove\u0148 zpravidla zlevn\u00ed. Letos ale m\u016f\u017ee b\u00fdt situace jin\u00e1. Pokud se napln\u00ed sou\u010dasn\u00e9 zpr\u00e1vy, m\u016f\u017ee Apple cenu iPhonu 17 zv\u00fd\u0161it je\u0161t\u011b p\u0159ed keynote. A pokud ne, po p\u0159edstaven\u00ed iPhonu 18 nemus\u00ed p\u0159ij\u00edt tradi\u010dn\u00ed sleva. Samotn\u00fd iPhone 18 pak m\u016f\u017ee b\u00fdt proti sou\u010dasn\u00e9 generaci o dal\u0161\u00edch 100 a\u017e 300 dolar\u016f dra\u017e\u0161\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":33269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[1507,47,1451,128,1080],"tags":[27,2980,3442,39,4715,3216],"jetpack_publicize_connections":[],"yoast_head":"\nPl\u00e1nujete koupi iPhonu 17? Tak nev\u00e1hejte dlouho, Apple chyst\u00e1 v\u00fdrazn\u00fd cenov\u00fd skok je\u0161t\u011b p\u0159ed z\u00e1\u0159ijov\u00fdm p\u0159edstaven\u00edm novinek! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pl\u00e1nujete koupi iPhonu 17? 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Podle nov\u00e9 zpr\u00e1vy by se zdra\u017een\u00ed mohlo velmi brzy Pokra\u010dovat ve \u010dten\u00ed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.appleking.cz\/blog\/planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek\" \/>\n<meta property=\"og:site_name\" content=\"AppleKing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T05:51:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T06:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.appleking.hu\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-Aug-12-2026-at-08_33_30-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam \u010euri\u010dek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam \u010euri\u010dek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/planujete-koupi-iphonu-17-tak-nevahejte-dlouho-apple-chysta-vyrazny-cenovy-skok-jeste-pred-zarijovym-predstavenim-novinek\"},\"author\":{\"name\":\"Adam \u010euri\u010dek\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7\"},\"headline\":\"Pl\u00e1nujete koupi iPhonu 17? 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