{"id":9279,"date":"2021-03-16T18:53:04","date_gmt":"2021-03-16T17:53:04","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=9279"},"modified":"2021-03-16T20:43:22","modified_gmt":"2021-03-16T19:43:22","slug":"facebook-si-stezuje-na-apple-tvrdi-ale-pravdu","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/facebook-si-stezuje-na-apple-tvrdi-ale-pravdu","title":{"rendered":"Facebook si st\u011b\u017euje na&nbsp;Apple. Tvrd\u00ed ale pravdu?"},"content":{"rendered":"<p>Vzpome\u0148me si na&nbsp;\u00e9ru p\u0159ibli\u017en\u011b p\u0159ed deseti lety. Pro mnoho z&nbsp;n\u00e1s je tato doba ji\u017e nostalgick\u00e1. Z&nbsp;hlediska \u00a0techniky, kterou pou\u017e\u00edv\u00e1me ka\u017ed\u00fd den, doch\u00e1zelo ke&nbsp;spoust\u011b zm\u011bn a&nbsp;p\u0159\u00edchodu novinek. Ka\u017ed\u00fd tou\u017eil m\u00edt iPhone&nbsp;4, postupn\u011b si ka\u017ed\u00fd po\u0159izoval prvn\u00ed modely iPadu. Oper\u00e1to\u0159i nab\u00edzeli prvn\u00ed neomezen\u00e9 tarify a&nbsp;ve&nbsp;v\u011bt\u0161\u00edch m\u011bstech jsme si u\u017e\u00edvali mobiln\u00ed s\u00edt\u011b 3G. V&nbsp;t\u00e9 dob\u011b byl Facebook na&nbsp;\u00fapln\u00e9m vrcholu v&nbsp;oblasti soci\u00e1ln\u00edch s\u00edt\u00ed a&nbsp;co to \u0161lo se sna\u017eil dostat pod&nbsp;k\u016f\u017ei syst\u00e9mu iOS. Dnes je v\u0161e jinak&#8230; Facebook si st\u011b\u017euje na&nbsp;Apple, \u017ee&nbsp;ho znev\u00fdhod\u0148uje.<\/p>\n<hr \/>\n<a class=\"mwm-aal-item\" name=\"\"><\/a><h2><img data-attachment-id=\"9281\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/facebook-si-stezuje-na-apple-tvrdi-ale-pravdu\/facebook-si-stezuje-na-apple#main\" data-orig-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple.jpg\" data-orig-size=\"5184,3456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-si-stezuje-na-apple\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-300x200.jpg\" data-large-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-1024x683.jpg\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-9281 aligncenter\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-300x200.jpg\" alt=\"\" width=\"668\" height=\"445\" srcset=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-300x200.jpg 300w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-768x512.jpg 768w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2021\/03\/facebook-si-stezuje-na-apple-1024x683.jpg 1024w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/h2>\n<a class=\"mwm-aal-item\" name=\"doba-kdy-byl-facebook-za-apple-vdecny\"><\/a><h2>Doba, kdy byl Facebook za Apple vd\u011b\u010dn\u00fd<\/h2>\n<p>Jak je zde ji\u017e nazna\u010deno, d\u0159\u00edve byl Facebook vd\u011b\u010dn\u00fd za to, \u017ee&nbsp;mohl b\u00fdt exkluzivn\u011b p\u0159\u00edmo na&nbsp;iOS. Kdo si na&nbsp;tuto dobu vzpom\u00edn\u00e1, tak jist\u011b v\u00ed, \u017ee&nbsp;Facebook byl ve&nbsp;v\u00fdchoz\u00edm nastaven\u00ed sou\u010d\u00e1st\u00ed nastaven\u00ed syst\u00e9mu iOS a&nbsp;ka\u017ed\u00fd u\u017eivatel se mohl k&nbsp;Facebooku a&nbsp;Twitteru p\u0159ihl\u00e1sit pr\u00e1v\u011b prost\u0159ednictv\u00edm nastaven\u00ed.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eYWEqstt9D\"><p><a href=\"https:\/\/www.appleking.cz\/blog\/aktualizace-ios-14-4-1-opravuje-bezpecnostni-chyby\">Aktualizace iOS 14.4.1 opravuje bezpe\u010dnostn\u00ed chyby<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Aktualizace iOS 14.4.1 opravuje bezpe\u010dnostn\u00ed chyby&#8220; &#8212; AppleKing Blog\" data-src=\"https:\/\/www.appleking.cz\/blog\/aktualizace-ios-14-4-1-opravuje-bezpecnostni-chyby\/embed#?secret=eYWEqstt9D\" data-secret=\"eYWEqstt9D\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Facebook v&nbsp;t\u00e9 dob\u011b podporoval jable\u010dnou platformu, kter\u00e1 byla na&nbsp;sv\u00e9m obrovsk\u00e9m vzr\u016fstu. P\u0159\u00edmo v&nbsp;s\u00eddle Facebooku snad v\u011bt\u0161ina zam\u011bstnanc\u016f pracovala pr\u00e1v\u011b s&nbsp;iPhonem. Doba je v\u0161ak jin\u00e1. Facebook si na&nbsp;Apple st\u011b\u017euje, \u017ee&nbsp;ho dle jeho slov &#8222;\u0161ikanuje&#8220; a&nbsp;zam\u011bstnance nut\u00ed vyu\u017e\u00edvat Android. Jak se cel\u00e1 v\u011bc vlastn\u011b m\u00e1?<\/p>\n<a class=\"mwm-aal-item\" name=\"facebook-si-stezuje-na-apple-je-to-opravnene\"><\/a><h2>Facebook si st\u011b\u017euje na&nbsp;Apple. Je to opr\u00e1vn\u011bn\u00e9?<\/h2>\n<p>Facebook m\u00e1 n\u00e1mitky ke&nbsp;st\u00e1le p\u0159\u00edsn\u011bj\u0161\u00edm krok\u016fm, kter\u00e9 Apple podnik\u00e1 v&nbsp;oblasti soukrom\u00ed u\u017eivatel\u016f. Nen\u00ed nic tajn\u00e9ho, \u017ee&nbsp;byznys Facebooku je na&nbsp;opl\u00e1tku stav\u011bn na&nbsp;tom, \u017ee&nbsp;se zam\u011b\u0159uje na&nbsp;chov\u00e1n\u00ed sv\u00fdch u\u017eivatel\u016f s&nbsp;c\u00edlem p\u0159izp\u016fsobit reklamy tak, aby mohl Facebook dosahovat vy\u0161\u0161\u00edch zisk\u016f.\u00a0Aby um\u011bla inteligence, respektive algoritmus, kter\u00fd vyhodnocuje personalizaci reklam, v\u011bd\u011bl, co v\u00e1m m\u00e1 skute\u010dn\u011b nab\u00eddnout, ob\u010das zach\u00e1z\u00ed a\u017e tam, kam byste ne\u010dekali, \u017ee&nbsp;by mohl j\u00edt.<\/p>\n<p>Apple v&nbsp;r\u00e1mci aktualizac\u00ed iOS 14.5 hodl\u00e1 p\u0159edstavit novinku, kter\u00e1 bude d\u00e1vat v\u00fdvoj\u00e1\u0159\u016fm za povinnost informovat u\u017eivatele o&nbsp;vyu\u017e\u00edv\u00e1n\u00ed trackingu jejich aktivity. To se ov\u0161em nel\u00edb\u00ed Facebooku. Argumentuje t\u00edm, \u017ee&nbsp;to ohroz\u00ed cenu reklam pro mal\u00e9 firmy.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"P10rbcfHax\"><p><a href=\"https:\/\/www.appleking.cz\/blog\/novinka-v-ios-14-5-hudby\">Novinka v&nbsp;iOS 14.5 se zal\u00edb\u00ed milovn\u00edk\u016fm hudby!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Novinka v&nbsp;iOS 14.5 se zal\u00edb\u00ed milovn\u00edk\u016fm hudby!&#8220; &#8212; AppleKing Blog\" data-src=\"https:\/\/www.appleking.cz\/blog\/novinka-v-ios-14-5-hudby\/embed#?secret=P10rbcfHax\" data-secret=\"P10rbcfHax\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<a class=\"mwm-aal-item\" name=\"proti-facebooku-se-obraci-i-jeho-zamestnanci\"><\/a><h2>Proti Facebooku se obrac\u00ed i&nbsp;jeho zam\u011bstnanci<\/h2>\n<p>V cel\u00e9m probl\u00e9mu jde IDFA. IDFA je slu\u017eba, kter\u00e1 komunikuje mezi Facebookem a&nbsp;dal\u0161\u00edmi weby o&nbsp;chov\u00e1n\u00ed u\u017eivatele a&nbsp;podle toho m\u016f\u017ee p\u0159izp\u016fsobit reklamu. Nap\u0159.&nbsp;takto m\u016f\u017ee prodejce online obuvi p\u0159edat Facebooku informaci o&nbsp;va\u0161em n\u00e1kupu nebo prohl\u00ed\u017een\u00ed si sortimentu a&nbsp;t\u00edm Facebook v\u00ed, \u017ee&nbsp;v\u00e1m m\u016f\u017ee nab\u00edzet dal\u0161\u00ed reklamu s&nbsp;obuv\u00ed, kter\u00e1 bude pro v\u00e1s relevantn\u00ed.<\/p>\n<p>iOS 14.5 by m\u011bl umo\u017enit ka\u017ed\u00e9mu u\u017eivateli tuto funkci zablokovat. Facebook se oh\u00e1n\u00ed t\u00edm, \u017ee&nbsp;pro mal\u00e9 a&nbsp;st\u0159edn\u00ed podniky bude nyn\u00ed inzerce na&nbsp;Facebooku mnohem dra\u017e\u0161\u00ed, proto\u017ee p\u0159izp\u016fsobit reklamu u\u017eivatel\u016fm bude n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e dote\u010f.<\/p>\n<p>N\u011bkte\u0159\u00ed zam\u011bstnanci Facebooku v\u0161ak toto tvrzen\u00ed velmi ost\u0159e kritizuj\u00ed s&nbsp;jasn\u00fdm argumentem. T\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd mal\u00fd nebo st\u0159edn\u00ed podnik nevyu\u017e\u00edv\u00e1 zam\u011b\u0159en\u00ed reklam skrze IDFA. Je tedy ot\u00e1zkou, do&nbsp;jak\u00e9 m\u00edry Facebook pouze vede v\u00e1lku s&nbsp;Applem a&nbsp;do&nbsp;jak\u00e9 m\u00edry vyd\u011bl\u00e1 pen\u00edze na&nbsp;informac\u00edch o&nbsp;na\u0161ich \u017eivotech, kter\u00e9 mu ka\u017ed\u00fd den dobrovoln\u011b sv\u011b\u0159ujeme.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vzpome\u0148me si na&nbsp;\u00e9ru p\u0159ibli\u017en\u011b p\u0159ed deseti lety. Pro mnoho z&nbsp;n\u00e1s je tato doba<a class=\"moretag\" href=\"https:\/\/www.appleking.cz\/blog\/facebook-si-stezuje-na-apple-tvrdi-ale-pravdu\" data-id_post=\"9279\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":13,"featured_media":9281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"Zakl\u00e1d\u00e1 se oso\u010dov\u00e1n\u00ed Applu ze strany Facebooku na pravd\u011b?","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[47,1451],"tags":[27,561,2239,1536,2320],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook si st\u011b\u017euje na Apple. Tvrd\u00ed ale pravdu? - AppleKing Blog<\/title>\n<meta name=\"description\" content=\"Facebook si st\u011b\u017euje na Apple, \u017ee mu vytv\u00e1\u0159\u00ed t\u011b\u017e\u0161\u00ed podm\u00ednky pro obst\u00e1n\u00ed na jeho platform\u011b iOS a iPadOS. Jsou tato tvrzen\u00ed opr\u00e1vn\u011bn\u00e1?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.cz\/blog\/facebook-si-stezuje-na-apple-tvrdi-ale-pravdu\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook si st\u011b\u017euje na Apple. Tvrd\u00ed ale pravdu? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook si st\u011b\u017euje na Apple, \u017ee mu vytv\u00e1\u0159\u00ed t\u011b\u017e\u0161\u00ed podm\u00ednky pro obst\u00e1n\u00ed na jeho platform\u011b iOS a iPadOS. 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