{"id":9947,"date":"2022-01-15T17:37:16","date_gmt":"2022-01-15T16:37:16","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=9947"},"modified":"2022-01-15T17:37:16","modified_gmt":"2022-01-15T16:37:16","slug":"apple-sikanuje-uzivatele-androidu-tvrdi-viceprezident-googlu","status":"publish","type":"post","link":"https:\/\/www.appleking.cz\/blog\/apple-sikanuje-uzivatele-androidu-tvrdi-viceprezident-googlu","title":{"rendered":"Apple \u0161ikanuje u\u017eivatele Androidu, tvrd\u00ed viceprezident Googlu"},"content":{"rendered":"<p>Google se op\u011bt sna\u017e\u00ed velmi ost\u0159e obouvat do&nbsp;Applu. Tentokr\u00e1t si pro svoje zviditeln\u011bn\u00ed se vybral t\u00e9ma \u0161ikana ve&nbsp;spole\u010dnosti. Podle jednoho z&nbsp;viceprezidentu Googlu pro Android Apple z\u00e1m\u011brn\u011b p\u0159isp\u00edv\u00e1 k&nbsp;\u0161ikan\u011b u\u017eivatel\u016f, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed za\u0159\u00edzen\u00ed s&nbsp;konkuren\u010dn\u00edm opera\u010dn\u00edm syst\u00e9mem. A&nbsp;to s&nbsp;d\u016fvodem, aby nutil lidi s&nbsp;produkty od&nbsp;Apple l\u00e9pe zapadnout do&nbsp;kolektivu. Z\u00e1rove\u0148 byla k&nbsp;t\u00e9to zpr\u00e1v\u011b p\u0159ipojen\u00e1 v\u00fdzva k&nbsp;odstran\u011bn\u00ed t\u00e9to nelidsk\u00e9 prodejn\u00ed strategie. Opravdu Apple \u0161ikanuje u\u017eivatele Androidu nebo snad vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, kde by k&nbsp;tomu byli lid\u00e9 vedeni?<\/p>\n<hr \/>\n<a class=\"mwm-aal-item\" name=\"\"><\/a><h2><img data-attachment-id=\"9948\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-sikanuje-uzivatele-androidu-tvrdi-viceprezident-googlu\/apple-sikanuje-uzivatele-androidu-uvodni#main\" data-orig-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni.jpg\" data-orig-size=\"1600,1067\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Apple-sikanuje-uzivatele-Androidu-uvodni\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-300x200.jpg\" data-large-file=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-1024x683.jpg\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-9948 aligncenter\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-300x200.jpg\" alt=\"\" width=\"708\" height=\"472\" srcset=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-300x200.jpg 300w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-1024x683.jpg 1024w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-768x512.jpg 768w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni-1536x1024.jpg 1536w, https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2022\/01\/Apple-sikanuje-uzivatele-Androidu-uvodni.jpg 1600w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/h2>\n<a class=\"mwm-aal-item\" name=\"apple-sikanuje-uzivatele-androidu-prohlasil-hiroshi-lockheimer\"><\/a><h2>Apple \u0161ikanuje u\u017eivatele Androidu, prohl\u00e1sil\u00a0Hiroshi Lockheimer<\/h2>\n<p>Hiroshi Lockheimera prohl\u00e1sil na&nbsp;soci\u00e1ln\u00ed s\u00edti <a href=\"https:\/\/twitter.com\/lockheimer\/status\/1479865157753147395?s=20\">Twitter<\/a>, \u017ee&nbsp;Apple \u0161ikanuje u\u017eivatele Androidu a&nbsp;vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, kde m\u016f\u017ee takov\u00e1 \u0161ikana vznikat. V&nbsp;tomto tvrzen\u00ed se op\u00edral o&nbsp;\u010dl\u00e1nek den\u00edku Wall Street Journal, podle kter\u00e9ho jsou na&nbsp;vin\u011b zpr\u00e1vy iMessage.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Apple\u2019s iMessage lock-in is a&nbsp;documented strategy. Using peer pressure and bullying as a&nbsp;way to sell products is disingenuous for a&nbsp;company that has humanity and equity as a&nbsp;core part of its marketing. The standards exist today to fix this. <a href=\"https:\/\/t.co\/MiQqMUOrgn\">https:\/\/t.co\/MiQqMUOrgn<\/a><\/p>\n<p>&mdash; Hiroshi Lockheimer (@lockheimer) <a href=\"https:\/\/twitter.com\/lockheimer\/status\/1479865157753147395?ref_src=twsrc%5Etfw\">January 8, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p>Uzam\u010den\u00ed iMessage spole\u010dnost\u00ed Apple je zdokumentovan\u00e1 strategie. Pou\u017e\u00edvat n\u00e1tlak vrstevn\u00edk\u016f a&nbsp;\u0161ikanu jako zp\u016fsob prodeje produkt\u016f je u&nbsp;spole\u010dnosti, kter\u00e1 m\u00e1 lidskost a&nbsp;spravedlnost jako hlavn\u00ed sou\u010d\u00e1st sv\u00e9ho marketingu neup\u0159\u00edmn\u00e9. Dnes existuj\u00ed normy, kter\u00e9 to napravuj\u00ed.<\/p><\/blockquote>\n<p>V principu m\u00e1 j\u00edt o&nbsp;to, \u017ee&nbsp;u\u017eivatel\u00e9 Apple za\u0159\u00edzen\u00ed mohou vyu\u017e\u00edvat zpr\u00e1vy iMessage. Takov\u00e9 zpr\u00e1vy jsou ozna\u010den\u00fd modrou barvou, mezit\u00edm co klasick\u00e9 textov\u00e9 zpr\u00e1vy jsou podbarveny zelen\u011b. Podle zm\u00edn\u011bn\u00e9ho den\u00edku k&nbsp;\u0161ikan\u011b na&nbsp;z\u00e1klad\u011b toho, \u017ee&nbsp;n\u011bkdo nevlastn\u00ed iPhone. T\u00fdkat by se to m\u011blo p\u0159edev\u0161\u00edm d\u011btsk\u00fdch kolektiv\u016f ve&nbsp;\u0161kol\u00e1ch.<\/p>\n<a class=\"mwm-aal-item\" name=\"v-usa-ma-iphone-vetsinu\"><\/a><h2>V USA m\u00e1 iPhone v\u011bt\u0161inu<\/h2>\n<p>Podle str\u00e1nky Statista byl pod\u00edl iPhone VS Android u\u017eivatel\u016f v&nbsp;USA v\u00edt\u011bzn\u00fdm pro Apple. T\u00e9m\u011b\u0159 54&nbsp;% americk\u00fdch u\u017eivatel\u016f pou\u017e\u00edv\u00e1 chytr\u00fd telefon zna\u010dky Apple. By\u0165 m\u00e1 Apple t\u00edmto nadpolovi\u010dn\u00ed v\u011bt\u0161inu, st\u00e1le se nejedn\u00e1 o&nbsp;tak v\u00fdraznou dominanc\u00ed nad Androidem.<\/p>\n<h4>Nep\u0159ehl\u00e9dn\u011bte <a href=\"https:\/\/www.appleking.cz\/blog\/proc-stale-neexistuje-instagram-pro-ipad\">dal\u0161\u00ed \u010dl\u00e1nek<\/a>!<\/h4>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CYH7kPGxHS\"><p><a href=\"https:\/\/www.appleking.cz\/blog\/proc-stale-neexistuje-instagram-pro-ipad\">Pro\u010d st\u00e1le neexistuje Instagram pro iPad?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Pro\u010d st\u00e1le neexistuje Instagram pro iPad?&#8220; &#8212; AppleKing Blog\" data-src=\"https:\/\/www.appleking.cz\/blog\/proc-stale-neexistuje-instagram-pro-ipad\/embed#?secret=CYH7kPGxHS\" data-secret=\"CYH7kPGxHS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Pro n\u011bkoho m\u016f\u017ee vlastnictv\u00ed iPhonu znamenat zn\u00e1mku luxusu a&nbsp;projevu bohatstv\u00ed. Tento fakt ostatn\u011b stoj\u00ed za celou my\u0161lenkou, \u017ee&nbsp;Apple \u0161ikanuje u\u017eivatele Androidu a&nbsp;\u017ee&nbsp;vytv\u00e1\u0159\u00ed pro takovou \u0161ikanu \u00farodnou p\u016fdu. Na&nbsp;druhou stranu p\u0159edn\u00ed zna\u010dky chytr\u00fdch telefon\u016f s&nbsp;Androidem prod\u00e1vaj\u00ed sv\u00e9 nov\u011bj\u0161\u00ed modely ve&nbsp;stejn\u00e9 cenov\u00e9 relaci, jako se prod\u00e1vaj\u00ed telefony zna\u010dky Apple. Ostatn\u011b Apple s\u00e1m na&nbsp;trh p\u0159i\u0161el s&nbsp;odleh\u010denou, ale st\u00e1le velmi kvalitn\u011b vybavenou verz\u00ed iPhonu v&nbsp;podob\u011b edice SE, kterou lze zakoupit za velmi p\u0159\u00edjemnou cenu.<\/p>\n<a class=\"mwm-aal-item\" name=\"trapne-vykriky-misto-koncepce-reseni\"><\/a><h2>Trapn\u00e9 v\u00fdk\u0159iky, m\u00edsto koncepce \u0159e\u0161en\u00ed<\/h2>\n<p>\u0160ikana je patologick\u00fd jev, se kter\u00fdm se bohu\u017eel m\u016f\u017eeme v&nbsp;kolektivu p\u0159edev\u0161\u00edm mezi d\u011btmi setkat. \u0160ikana ale nen\u00ed vylou\u010den\u00e1 ani ojedin\u011bl\u00e1 na&nbsp;pracovi\u0161ti a&nbsp;na&nbsp;jin\u00fdch m\u00edstech \u010dist\u011b mezi dosp\u011bl\u00fdmi. Nab\u00edz\u00ed se ot\u00e1zka, zda\u00a0Lockheimer jako jeden z&nbsp;nejvy\u0161\u0161\u00edch p\u0159edstavitel\u016f\u00a0Googlu nehled\u00e1 fale\u0161n\u00e9 vin\u00edky m\u00edsto toho, aby se s\u00e1m, pota\u017emo tak cel\u00fd Google, pod\u00edlel na&nbsp;koncepci, kter\u00e1 s&nbsp;\u0161ikanou celosv\u011btov\u011b pracuje, anebo zda neukazuje prstem na&nbsp;siln\u00e9ho konkurenta s&nbsp;iracion\u00e1ln\u00edm obvin\u011bn\u00edm.<\/p>\n<p>Paradoxem toti\u017e v&nbsp;t\u00e9to situaci je, \u017ee&nbsp;barvy se v&nbsp;aplikaci Zpr\u00e1vy nepodbarvuj\u00ed podle toho, z&nbsp;jak\u00e9ho za\u0159\u00edzen\u00ed byla zpr\u00e1va odesl\u00e1na, ale podle toho, zda se jedn\u00e1 o&nbsp;zpr\u00e1vu v&nbsp;syst\u00e9mu iMessage. Ne ka\u017ed\u00fd u\u017eivatel Apple za\u0159\u00edzen\u00ed m\u00e1 toti\u017e tuto slu\u017ebu aktivn\u00ed. Pokud nav\u00edc u\u017eivatel nen\u00ed zrovna k&nbsp;dispozici, obvykle je mu zpr\u00e1va odesl\u00e1na prost\u0159ednictv\u00edm klasick\u00e9 SMS. Obvin\u011bn\u00ed, \u017ee&nbsp;Apple \u0161ikanuje u\u017eivatele Androidu nebo s\u00e1m k&nbsp;\u0161ikan\u011b p\u0159isp\u00edv\u00e1 jsou tak trochu zcestn\u00e1.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google se op\u011bt sna\u017e\u00ed velmi ost\u0159e obouvat do&nbsp;Applu. Tentokr\u00e1t si pro svoje zviditeln\u011bn\u00ed se<a class=\"moretag\" href=\"https:\/\/www.appleking.cz\/blog\/apple-sikanuje-uzivatele-androidu-tvrdi-viceprezident-googlu\" data-id_post=\"9947\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":13,"featured_media":9948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"Apple \u0161ikanuje u\u017eivatele Androidu, tvrd\u00ed viceprezident Googlu","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[1080],"tags":[669,27,1866,2582,2584],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple \u0161ikanuje u\u017eivatele Androidu, tvrd\u00ed viceprezident Googlu - AppleKing Blog<\/title>\n<meta name=\"description\" content=\"Viceprezident Google pro Android Hiroshi Lockheimer prohl\u00e1sil, \u017ee Apple \u0161ikanuje u\u017eivatele Androidu. 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